Pharma kam webinar final

Unlock the power of your KAM with bpm’online pharma

Who we are

KAM challenge

KAM solution

bpm’online pharma

functionality

Why bpm’online

?

Agenda

Who We Are

PharmaIndustry Expertise

550

Employees

35

Countries

6000

Customers

450 000 End Users

12 YearTrack Record

Company Overview

Recognition

bpm’online has been widely recognized by CRM analysts, receiving multiple product

awards

The company has become more of an impact player, and continues to develop what has become a superior product.

Paul Greenberg, CRM industry thought leader. The author of the best-selling ‘CRM at the Speed of Light’

Rebecca Wettemann,VP of Research at Nucleus Research

Barton Goldenberg, President, ISM

“ “

Bpm’online differentiates its CRM offering based on its powerful business process designer and business process management capabilities.

“ “The winners of the ISM Top 15 CRM Software Award are the influencers in the CRM community who have made significant advancements in both functionality and connectivity.

“ “

KAM Challenge

KAM Challenge

Performance

Monitoring

Stakeholders Groups

Strategy & Tactics

Interaction PatternUp to Date

Info & Collaborati

on

It’s Poll Time

Performance

Monitoring Stakeholders Groups

Strategy & Tactics

Interaction PatternUp to Date

Info & Collaborati

on

To work with different stakeholders groups and meet their objectives

KOL’s HCP’s Authorities Media Advocacies

To understand formal and informal relationships and connections between stakeholders group

To be informed about internal situation and keep up-to-date with external informational flow that might influence the target /decision-making process

To define individual approach strategy for each key account and easily drill down to operational tactics that can be adjust and altered in response to changes

To have a set of KPI’s that help track progress and monitor performance of KAM team not only in quantitative but qualitative aspect

KAM Challenge

Performance

Monitoring Stakeholders Groups

Strategy & Tactics

Interaction PatternUp to Date

Info & Collaborati

on

KAM Solution

Contacts & Account

Management

Influence Map

Enterprise Social

Network

Opportunity

Management

KPI & Analytics

bpm’onlineKAM Module

Customer Data Management

Customer Data Management

Customer Data Management

Customer Data Management

Influence Map

Enterprise Social Network

Enterprise Social Network

Opportunity Management

Opportunity Management

Document Flow

Document Flow

Document Flow

It’s Poll Time

Analytics

Analytics

Analytics

Business Benefits

Streamlined Key

Account Manageme

nt Processes

Influence Map of

Stakeholders

Enhanced Collaboration Between

Departments

Easy Performance Monitoring

and Reporting

Improved Efficiency

of KAM Team

bpm’online pharma

Functionality

Customer Data Management

Field Force Automation

Marketing Automation

Enterprise Social Network

Human Capital Management

Sales PlanningDashboards and

AnalyticsSell-in/Sell-Out

Analytics

Bpm’online pharma framework

Key Account Management

Unified Environment

ERP

Telephony

WebPortals

Social Media

Email

Back Office

Technology at a Glance

Technologies

Fully customizable web platform with open configuration

Browsers

DBMS Client OS

Adaptive Interface

On-siteCloud

License Purchase

Subscription

Agile Deployment Options

Why bpm’online?

Why bpm’online?

Engaging user experience to inspire and empower KAMs to close more deals

1.

Sophisticated business process management engine to implement best practices and boost productivity

2.

Bpm’online pharma is a complete multichannel CRM suit that enables KAMs to deliver more results with fewer efforts

3.

Q & A

www.bpmonline.com

Ted Hartley

Ted.Hartley@bpmonline.com

Kate SkryKate.Skry@bpmonline.com