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MOBILE INTELLIGENCE
Business Intelligence Solutionsfor Retail
MOBILE INTELLIGENCE
2
Leader in Business Intelligence for Over 20 Years
20-year focus on BI software for the largest databases
Largest independent public BI vendor (NASDAQ: MSTR)
Millions of business users at over 3,600 organizations and 20 industries in 23 countries
3
Leader in Retail Business Intelligence
8 of the Top 10 Global Retailers Use MicroStrategy
MicroStrategy Supports Over 300 Retail Companies Around the World
Aéropostale
Ahold
Applebee’s International Inc.
Burlington Coat Factory
Cabela’s
Carrefour
Charming Shoppes
The Container Store
CVS Caremark
Darden Restaurants
David’s Bridal
Dick’s Sporting Goods
eBay
GUESS?, Inc.
Hallmark Cards
Hard Rock Café
Harris Teeter
Hudson’s Bay Company
Limited Brands
Liz Claiborne
Lowe’s Companies
METRO Group
Michaels Stores
Micro Electronics, Inc.
Netflix
O’Reilly Automotive
Overstock.com
Pacific Sunwear
Petco Animal Supplies
Priceline
Shoppers Drug Mart
Skechers USA
Starbucks Corporation
Sterling Jewelers
Victoria’s Secret, Inc.
Whole Foods Market
Yahoo!
Recreated PMS
4
Retail Customer Success Stories
Driving Customer Analytics and Vendor Management at a Global Supermarket Chain
Netherlands-based Ahold uses MicroStrategy to conduct sales and customer
analyses at its Albert Heijn supermarkets and other Ahold holdings in Europe
and the United States. Approximately 3,000 employees at Albert Heijn use
MicroStrategy to analyze more than 18 terabytes of data, running 150,000
reports each week. Albert Heijn also provides an extranet for suppliers to
run daily sales analyses, and its customers can shop online and review their
purchase history for the previous three months.
Providing Insight Into Customers and Store Operations Across the Company
MicroStrategy’s integrated business intelligence platform supports a wide
range of reporting and analysis applications for Hallmark, providing insights
into business performance across the company. Retail and sales productivity
applications provide company-wide insight into product performance across
various channels, product groups, and business units. MicroStrategy-based
applications also analyze the effectiveness of consumer marketing campaigns,
and consumer market basket and cross-buying behavior.
Gaining Valuable Insight Into Retail Sales Trends and Performance Using Mobile Technology
GUESS chose MicroStrategy to develop and iPad app that allows its
executives, designers, and merchants to analyze sales performance. GUESS
users access 13 dashboards captured in one, easy-to-use app that highlights
prevalent sales trends. For example, executives can review sales performance
by region, margins, and trend information.
Gaining Customer Insight to Promote High Customer Satisfaction
Netflix uses MicroStrategy for reporting and analysis of financial data and
marketing campaigns. With MicroStrategy, Netflix users gain valuable insight
into critical data to enhance its marketing programs and better serve its
subscriber base of more than 20 million members.
55
Retail Customer Success Stories
Improving Merchandising, Customer Analytics, and Vendor Management for a Global Retailer
Over 10,000 users across METRO Group perform reporting and analysis
against a 70 TB data warehouse. MicroStrategy supports numerous business
intelligence applications, encompassing merchandising, marketing, market
basket analysis, category management, reporting and strategic business
planning, and advertising effectiveness studies. METRO Group leverages
MicroStrategy within an extranet to perform in-depth operations, sales,
product, and supply chain analyses.
Multiple BI Applications for Insightful Operational Reports and Dashboards
Ross Stores, Inc. is recognized in the Enterprise Deployment category. Across its
enterprise, Ross Stores has deployed eight large-scale MicroStrategy applications,
primarily focused on Merchandising, Store Operations, Store Score Carding, Loss
Prevention, and Supply Chain Efficiencies. In addition, Ross Stores relies on the
MicroStrategy platform to provide labor management reporting. Ross Stores, Inc.,
a Fortune 500 and NASDAQ 100 (ROST) company headquartered in Pleasanton,
California, is the nation’s second largest off-price retailer.
Analyzing Sales and Operational Data, Improving Connections to Suppliers
Whole Foods Market is using MicroStrategy to analyze sales and operational
data across its 275 stores in North America and the United Kingdom.
MicroStrategy is being utilized by BI users throughout the organization for
detailed insights into product sales. In addition, Whole Foods Market has
enabled its suppliers and vendors to view sales data for their specific product
lines through a MicroStrategy-based application.
ROSSStores, Inc.
Using the Full Power of MicroStrategy for Merchandising, Operations, Customer Analysis, and Vendor Management
Lowe’s currently has a number of MicroStrategy-based BI applications that
support thousands of employees across a variety of business functions.
Lowe’s employees use the data to manage inventory, improve margins, review
market specificity, and identify sales opportunities. Lowe’s also uses BI to track
millions of store items against billions of transaction records to assist in the
management of stock levels at its stores. In addition, Lowe’s uses BI to help its
suppliers and vendors monitor the performance of their products.
6
Solutions for Retail - Store Operations
Keep Store Managers on the Selling Floor, Not Behind a Desk. Give Them the Right Information at the Right Time to Make the Right Decisions.
Store managers are more effective when they are
out on the selling floor, not in a back office. The old
paradigm of paper reporting or even web/desktop
is now becoming obsolete. Mobility empowers field
managers in stores to make near real-time decisions
regarding inventory, promotions, pricing, staffing, and
store design. Mobile store operations reporting keeps
the store managers where they should be: in the store,
on the selling floor.
Store managers can see, at regular intervals throughout
the day, how their sales are performing compared to last
year, giving them the information and tools to improve
performance. Store traffic information delivers detail on
a store’s performance: Units per Transaction, Average
Transactions (Units and $), Conversion Rates, and Sales
per Payroll Hour are all provided in the mobile BI app.
Relevant, filtered information delivered when and where
it is needed helps store personnel identify anomalies in
their operations and drive immediate action in the areas
of labor scheduling, customer service, merchandise
display, promotional signage, potential stock shortfalls
caused by local market conditions, and more.
Store Operations
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Solutions for Retail - Customer Analytics
segments – highly-refined groups of customers based
on user-defined characteristics.
Once you understand your customer at this level,
you can align effective tactics to tailored customer
segments to surround them with a holistic shopping
experience. Enable business users in marketing and
merchandising to seamlessly integrate insight with
promotion planning, weekly flyers, planograms,
store assortments, and more. Boost offer
performance. Drive larger baskets. Increase sales,
customer profitability, and customer loyalty.
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Understand Your Most Valuable Customers. Target Them to Maximize Profits and Loyalty
World-class retailers are increasingly focused on
understanding and leveraging all customer touch
points, from granular in-store transactional data to
online store and web search information to mobile
data, in order to most effectively target customers to
maximize profits and customer loyalty.
Providing state-of-the-art customer analytics,
MicroStrategy enables retailers to integrate and
analyze the ever-expanding universe of data to obtain
valuable insights about customer behavior, buying
patterns, and consumer preferences.
What Can You Do With Customer Analytics?
Discover who your customers are. Identify their
unique characteristics, and know what products they
purchase and why. Track the impact of promotions
on customer baskets as they move through your
stores and provide a holistic view of all of their
behaviors. Tap into their transactional data to connect
the dots between customers, stores, products, and
promotions. Move beyond basic segmentation,
personas, and list pulls to create targeted micro-
Customer Analytics
8
Eliminate Stockouts and Overstocks Anytime, Anywhere
Retailers face immense pressure to balance inventory
levels with in-stock positions while maintaining
assortments that are relevant and fresh. Buyers and
merchandise managers need to be constantly on-the-
go either in team meetings, traveling overseas for a
buying trip, or working hand-in-hand with vendors.
Whether at their desk or on-the-go, this job requires
mobility and constant connectivity to respond to
consumer demand, seasonal trends, and fashion styles,
all to ensure that customers get the right products.
The Merchandise Analysis app is designed to improve
inventory decisions. Users can quickly accelerate
shipments by evaluating top-selling products, make
markdown decisions based on seasonal sell-through,
cancel shipments for bottom-selling products, and
communicate more effectively with vendors.
Significantly reduce costs, eliminate the expense of
stock-outs and overstocks, and make powerful, rapid
decisions from the palm of your hand!
Merchandising
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Solutions for Retail - Merchandising
9
Analyze Vendor Performance, Drive Improvement, and Strengthen Negotiations. Improve Performance Across the Supply Chain
MicroStrategy is committed to helping retailers realize
value across the entire product supply chain. Managing
vendors in today’s environment requires you to know
what is happening in the supply chain real-time, enabling
you to make rapid decisions to optimize performance
and to strengthen your negotiations on price and quality.
A comprehensive Vendor Scorecard gives you the right
information to take the right action at the right time.
A Vendor Portal provides a platform for collaborating
with vendors, enabling timely, valuable business
insight, driving efficiencies in cost containment and
improving sales performance. All controlled by you.
Revitalize your approach to vendor intelligence with
MicroStrategy’s Retail Vendor Portal Solution. Jointly
improve performance by providing a common view of
the following:
How are my products /categories performing?
Where do I have issues with product sales, returns,
or excess inventory?
How am I performing operationally in delivering
product?
What is the true profit contribution of each
product?
What are the results of my promotion efforts?
How can I be more effective with the use of
promotional funds?
How are my products forecasted to sell? How
many products should I produce?
What is the profit contribution of private label
products?
Vendor Collaboration
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Solutions for Retail - Vendor Collaboration
10
Enables Retailers to Capitalize on These Four Megatrends
Analytics... delivering relevant actionable insights
CLOUD
BIG DATA
MOBILE SOCIAL
CLOUD
Connect with Associates &
Customers with “Friendly Apps”
Add agility to your enterprise architecture
Insights driving action at Retail’s
Front Lines
RETAILERS
11
MicroStrategy is the High Performance Leader
11
MicroStrategy’s Latest Software Re-
lease Delivers More than
6 Times Greater Capacity with
3 Times Faster response Time.
Vienna, VA, January 6, 2011
With its new high performance initiatives, MicroStratgy plans to:Deliver up to 10x faster BI applications. Vienna, VA, April 7, 2010
Latest Benchmark Test Show Mi-croStrategy Mobile for iPhone can
support approx. 42,000 active iPhone users, delivering
average response times as fast as 1.6 seconds.
Vienna, VA, January 20, 2011
Latest MicroStrategy’s
Release Delivers
average response times
under 2 seconds.
Vienna, VA, March 1, 2011
BIG DATA
12
Explore and Understand Data Without Assistance from It
Visual Insight™
30 Minutes with Low IT Involvement
Traditional BI30 days with High IT Involvement
Visual Insight enables end users to explore Big Data
and spot Trends on their own quickly, eliminating the need for IT.
Visual InsightTM
BIG DATA
13
MicroStrategy Mobile Apps Combine Three Core Capabilities
Intelligence Transactions Multimedia
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3M 6M 12M
Table Win GAMING
350K
300K
250K
200K
150K
100K
50K
Dec Jan Feb
2/13/2011 Yesterday
EBITDA
GAMING
PLAYERS
HOTEL
EXPENSES
YSTR LYEBITDA $299,663 (7.6%)Revenue $427,896 (2.1%)Expenses $128,233 13.9%
YSTR LY
Revenue $374,285 1.4%Table Win $182,307 (17.1%)Table Drop $902,677 39.6%Table Hold % 20% (13.8%)Slot Win $191,978 28.5%Slot Coin In $3,359,213 37.7%Slot Hold % 6% (0.4%)
YSTR LY
Rated Players 666 35.6%Gaming Theo $308,066 29.5%
YSTR LYRevenue $53,610 (20.9%)ADR $242 0.3%RevPAR $208 5.6%Booking 82 0.0%
YSTR LYPromotions $2,614 4.2%Events $1,845 4.2%Others $123,774 14.3%
Sections i
Casino AnalysisClose
Platform Approach
No Coding or Technical Skill Required
More Apps in Less Time
Enterprise-caliber: Performance, Security, Scalability
MOBILE
14
Capabilities Finally Made Possible with Mobile Technology
Camera Use what you can see around you
MapsVisualize location-specific data, trends, and analyses
Snap product barcodes and use as inputs to focus your analysis
Capture and store ‘GPS tagged’ pictures of
shelf sets which com-plement your analysis
Plot your data onto maps for stores, districts, zones, or regions. Use thresh-
olds to color pins, and select pins to explore the information
MOBILE
1515
From Insight to Action
MOBILE
Mobile Transactions are Better
Than Personal or Web Transactions.
Transactions in mobile apps provide the most
convenient access you've ever had to making
decisions and keeping the business moving.
Now any purchasing, transferring, approving,
or denying capability is convenient, always
on, and delivered to a device which is always
kept within arm’s reach. Transactional mobile
apps also provide unmatched security and
monitoring compared to cash, credit cards,
or Web transactions.
Mobile transactional apps are:
Always Available. Approve purchase orders while you wait for the elevator.
Secure. Authenticate who you are, wipe access if lost or stolen.
Content Aware. Incorporate GPS, bar code, location awareness, NFC.
Auditable. 360˚ activity record, provides an audit trail.
Mobile Transactional Apps. Convenient. Secure. Auditable.
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Quicker
Faster time to market, more
flexible, easier to buy, quicker
to deploy
Higher Performance
Architected and continuously
optimized for speed and
scalability
Less Expensive
No up-front capital
expenditure, five year total
cost advantage
CLOUD
MicroStrategy Cloud
17
Generic Cloud
On Premises
Plan> Source> Build> Deploy
Plan Source Build Deploy
Plan Source Build Deploy
Time
Single source
Pre-architected
No software
No hardware
48 hour availability
CLOUD
Faster Availability = Faster Time to Value
18
Why You Should Use MicroStrategy Cloud
$100M Investment in
World Class PerformanceHardware, Software, Networks, Facilities
World-class Experts
Executives, Architects, Designers, Operators
CLOUD
19
Empower Your Staff to Take Action on the Move
NO SOFTWARENO HARDWARE
NO FACILITIES
NO IMPLEMENTATION
RISK
NO LONG IT PROCESS
NO SETUP & CONFIGURATION
Save Millions up front. No financial risk. More project flexibility.
$0
$1
$2
$3
$4
$5
MicroStrategy Cloud On-Premises
Mil
lio
ns
MicroStrategy Cloud
Facilities
Operations
Hardware
Software
Application Development
Application Development
MicroStrategy Cloud vs. On-Premises 200 User System Over 5 Years
CLOUD
Mill
ions
20
Enterprises Must Embrace the Social Phenomenon Because...
It’s Where All the People Are
It’s Where All the Connections Are
It’s Where All the Personal Data is
Facebook Users
800M Total Users
Facebook Attention
62 Min. / Day
Facebook Traffic
38% of all Web Page Visits Are from Links on Facebook
Each of 800M People Connect With
Friends
Interests Demographics
Events
AgeGenderOrientationMaritalEtc.
130 People
80 Groups & Events
9 Favorite Brands
SOCIAL
21
The MicroStrategy Gateway Analyzes the Facebook Social Graph
Typical FacebookApplications
facebookSocial Graph
Integrate Customer Insights into Every Function of your Retail Operations
Data Enrichment
Facebook Relational
Data
Enterprise IT Environment
eCommerce Campaigns Marketing
Loyalty CRM
Next Generation Facebook Applications
Existing Enterprise Applications
Marketing
Consumer Intelligence
MicroStrategy
Wisdom
MicroStrategy
Gateway
22
Partners in Retail Solutions
Strong Partnerships with Over 200 World-Class Providers
System Integrators
Applications
Database / Technology
The business intelligence experts.
23
What MicroStrategy Customers are Saying: The Buzz
Focus on Customers
MicroStrategy allows us to understand how recent product innovations, such as our ‘Cards with Sound’ line are performing in the marketplace. The scalability and usability of MicroStrategy enables us to distribute performance information throughout the organization so our business users can focus on our mission of delivering products and services that enrich people’s lives. - Hallmark
As a result of using the MicroStrategy platform, Lowe’s is realizing improved merchandising decisions,
more timely responses to information requests, cost reduction initiatives, enhanced employee productivity, and better service to our customers. - Lowe’s Companies
Give Customers a New Kind of Shopping Experience
With RFID and vital business intelligence data from MicroStrategy, give our customers a
completely new kind of shopping experience. - METRO Group
Gain a Competitive EdgeWith our daily merchandise reports, we gain a competitive edge over other retailers who wait for weekly or month-end reports. MicroStrategy gives our buyers and executives an up-to-date picture of our business and enables us to better understand what we sell,
levels of customer service. Our buyers count on this information to make knowledgeable decisions about when to add or retire products, which has a positive impact on our bottom line. - The Container StoreA Huge Opportunity
Deploying dynamic dashboards to our traditional and non-traditional users of Business Intelligence was a huge opportunity for us to contribute to our revenues and global sales growth, and it wasn’t that hard to do. - Guess?, Inc
COLL-0984 0112MicroStrategy Incorporated 1850 Towers Crescent Plaza Tysons Corner, VA 22182 1.888.537.8135 www.microstrategy.com Copyright ©2011. All rights reserved. MOBILE INTELLIGENCE
Copyright Information
All Contents Copyright © 2011 MicroStrategy Incorporated. All Rights Reserved.
Trademark Information
MicroStrategy, MicroStrategy 6, MicroStrategy 7, MicroStrategy 7i, MicroStrategy 7i Evaluation Edition, MicroStrategy 7i Olap Services, MicroStrategy 8, MicroStrategy 9, MicroStrategy Distribution Services, MicroStrategy MultiSource Option, MicroStrategy Command Manager, MicroStrategy Enterprise Manager, MicroStrategy
Object Manager, MicroStrategy Reporting Suite, MicroStrategy Power User, MicroStrategy Analyst, MicroStrategy Consumer, MicroStrategy Email Delivery, MicroStrategy BI Author, MicroStrategy BI Modeler, MicroStrategy Evaluation Edition, MicroStrategy Administrator, MicroStrategy Agent, MicroStrategy Architect,
MicroStrategy BI Developer Kit, MicroStrategy Broadcast Server, MicroStrategy Broadcaster, MicroStrategy Broadcaster Server, MicroStrategy Business Intelligence Platform, MicroStrategy Consulting, MicroStrategy CRM Applications, MicroStrategy Customer Analyzer, MicroStrategy Desktop, MicroStrategy Desktop Analyst,
MicroStrategy Desktop Designer, MicroStrategy eCRM 7, MicroStrategy Education, MicroStrategy eTrainer, MicroStrategy Executive, MicroStrategy Infocenter, MicroStrategy Intelligence Server, MicroStrategy Intelligence Server Universal Edition, MicroStrategy MDX Adapter, MicroStrategy Narrowcast Server, MicroStrategy
Objects, MicroStrategy OLAP Provider, MicroStrategy SDK, MicroStrategy Support, MicroStrategy Telecaster, MicroStrategy Transactor, MicroStrategy Web, MicroStrategy Web Business Analyzer, MicroStrategy World, Application Development and Sophisticated Analysis, Best In Business Intelligence, Centralized Application
Management, Information Like Water, Intelligence Through Every Phone, Intelligence To Every Decision Maker, Intelligent E-Business, Personalized Intelligence Portal, Query Tone, Rapid Application Development, MicroStrategy Intelligent Cubes, The Foundation For Intelligent E-Business, The Integrated Business Intelligence
Platform Built For The Enterprise, The Platform For Intelligent E-Business, The Scalable Business Intelligence Platform Built For The Internet, Industrial-Strength Business Intelligence, Office Intelligence, MicroStrategy Office, MicroStrategy Report Services, MicroStrategy Web MMT, MicroStrategy Web Services, Pixel Perfect,
Pixel-Perfect, MicroStrategy Mobile, MicroStrategy Integrity Manager and MicroStrategy Data Mining Services are all registered trademarks or trademarks of MicroStrategy Incorporated.
All other company and product names may be trademarks of the respective companies with which they are associated. Specifications subject to change without notice. MicroStrategy is not responsible for errors or omissions. MicroStrategy makes no warranties or commitments concerning the availability of future products
or versions that may be planned or under development.
Patent Information
This product is patented. One or more of the following patents may apply to the product sold herein: U.S. Patent Nos. 6,154,766, 6,173,310, 6,260,050, 6,263,051, 6,269,393, 6,279,033, 6,567,796, 6,587,547, 6,606,596, 6,658,093, 6,658,432, 6,662,195, 6,671,715, 6,691,100, 6,694,316, 6,697,808, 6,704,723, 6,741,980, 6,765,997,
6,768,788, 6,772,137, 6,788,768, 6,798,867, 6,801,910, 6,820,073, 6,829,334, 6,836,537, 6,850,603, 6,859,798, 6,873,693, 6,885,734, 6,940,953, 6,964,012, 6,977,992, 6,996,568, 6,996,569, 7,003,512, 7,010,518, 7,016,480, 7,020,251, 7,039,165, 7,082,422, 7,113,993, 7,127,403, 7,174,349, 7,181,417, 7,194,457, 7,197,461, 7,228,303, 7,260,577,
7,266,181, 7,272,212, 7,302,639, 7,324,942, 7,330,847, 7,340,040, 7,356,758, 7,356,840, 7,415,438, 7,428,302, 7,430,562, 7,440,898, 7,486,780, 7,509,671, 7,516,181, 7,559,048, 7,574,376, 7,617,201, 7,725,811, 7,801,967, 7,836,178, 7,861,161, 7,861,253 and 7,881,443. Other patent applications are pending.
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