A/B Testing – How to Break Things and Fail Fast (Without Breaking Things) - Mark Halvorson

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Everyone wants to optimize their web property, especially if that web property is their only sales channel. In this talk, we will explore how Atlassian has used their CMS along with JIRA, Confluence, and other tools to operationalize A/B testing to continually optimize Atlassian's website. Using this process we can balance failing fast with keeping things running smoothly.

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A/B Testing – How to Break Things and Fail Fast (Without Breaking Things) - Mark Halvorson

Software

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