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Keynote Presentation at Web Content 2010 by Kristina Halvorson
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BANGING THE BIG DRUMS Kristina Halvorson, Brain Traffic
Web Content Conference | 06.08.2010
#wcconf @halvorson
THE CONTENT PROBLEM
Server Admin
Technical Assistant
Programmer
Developer
Visual Designer
Produc9on Assistant
Interac9on Designer
Informa9on Architect
Usability Specialist
SEO Specialist
Web Editor
Web Writer
Content Strategist
Business Analyst
Producer
Project Manager
Web Analyst
Account Manager
New Business Developer
SKILLSET.ORG
http://www.mollystevens.com/portfolio.html
http://en.wikipedia.org/wiki/Concept_map
Server Admin
Technical Assistant
Programmer
Developer
Designer
Produc9on Assistant
User Experience Architect
Informa9on Architect
Web Writer
Business Analyst
Producer
Project Manager
Web Analyst
Account Manager
New Business Developer
SKILLSET.ORG
LIES WE TELL OURSELVES.
THIS IS COPYWRITING.
• Audit
• Analyze
• Strategize
• Categorize
• Structure
• Create
• Review
• Approve
• Publish
• Update
• Archive
THIS IS CONTENT.
1995-2007: SPARKS
2007: IGNITION
2008: RUNWAY
2009: TAKEOFF
h"p://wwh"p://www.flickr.com/photos/keithinstone/3390456937/in/photostream/
/
2010: FLYING HIGH
BANGING YOUR BIG DRUM
“ Trying to bang the web content strategy drum from within an organisation is not without its ups and downs – rather like a game of snakes and ladders.
— Richard J. Ingram
CONVERSATION
CASE STUDIES
CONFLICT
COMMUNITY
h"p://www.flickr.com/photos/cambodia4kidsorg/2251184710/
h"p://www.flickr.com/photos/markhillary/370268513/
h"p://www.flickr.com/photos/pinguino/4081421885/
CONTRIBUTE
CONTENT STRATEGY
YOU
EVERYONE ELSE
http://www.flickr.com/photos/bensutherland/246414130/
2011-BEYOND: BLUE SKY