Using LinkedIn to Build Your Personal Brand

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Building your Personal Brand

Presented November 7, 2015

Your LinkedIn Profile

Your LinkedIn Profile Your profile is the center of your personal brand— where you can identify your strengths, skills and future career goals.

LinkedIn Allows You To:

- Highlight your professional experience - Connect with industry professionals- Create an active, online portfolio - Provide yourself with career opportunities

Creating Your Profile Be sure to have these items ready before you publish your LinkedIn profile.

- Updated resume- Profile photo- Professional headline- Summary and skills

Your LinkedIn Profile

Your LinkedIn Profile

Your LinkedIn Profile

Your LinkedIn Profile

Your LinkedIn Profile

Your connections are able to endorse you for the skills you have been demonstrated.

Your LinkedIn Profile

By including keywords and skills into your profile, you are creating the opportunity to be found by employers.

Your LinkedIn Profile

Request recommendations from mentors at positions you have held. They add weight to your profile.

Your LinkedIn Profile

Upload examples of work you have created at the position, including presentations, PDF files, blog posts, etc.

Your LinkedIn Profile

Ask for recommendations from peers, mentors and professors.

Using LinkedIn

An Active LinkedIn Profile

By engaging with content in your feed, you a link with the content, supporting your skills and abilities.

An Active LinkedIn Profile

Follow Influencers who post about the topics related to your major/specialty.

Updating Your LinkedIn Profile

If you’re going to be updating your profile, edit your settings so your activity broadcasts are OFF.

Updating Your LinkedIn Profile

Turn your activity broadcasts OFF so your network isn’t alerted every time you make an edit to your profile.

GETTING THAT INTERNSHIP!

Your Personal Brand LinkedIn is the platform that allows you to create your personal brand, highlight your specialties and be found by potential employers.

If you don't use it, you lose it.

Concentrek Group, a creative agency.

Thank you.

QUESTIONS?

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