Embed Size (px)
DESCRIPTION
http://smartvirtualedge.com Learn how you can leverage your LinkedIn profile to build your brand and establish yourself as an expert in your niche.
Citation preview
LinkedIn 101A guide to using LinkedIn to build your
brand
By Karen May Dy http://smartvirtualedge.com Social Media Marketing Specialist http://www.facebook.com/SocialMediaMarketingGirl
By Karen May Dy http://smartvirtualedge.com Social Media Marketing Specialist http://www.facebook.com/SocialMediaMarketingGirl
An introduction to LinkedIn
By Karen May Dy http://smartvirtualedge.com Social Media Marketing Specialist http://www.facebook.com/SocialMediaMarketingGirl
An introduction to LinkedIn
By Karen May Dy http://smartvirtualedge.com Social Media Marketing Specialist http://www.facebook.com/SocialMediaMarketingGirl
LinkedIn is a business network Emphasizes on building reputation and
connecting to jobs and business opportunities
People in your network are called “connections” as opposed to “friends”
An introduction to LinkedIn
By Karen May Dy http://smartvirtualedge.com Social Media Marketing Specialist http://www.facebook.com/SocialMediaMarketingGirl
Recruiters Marketing Firms Small Businesses B2B Companies Coaches Internet Start-ups
LinkedIn is suitable for:
By Karen May Dy http://smartvirtualedge.com Social Media Marketing Specialist http://www.facebook.com/SocialMediaMarketingGirl
E-commerce sites (i.e. Online Wedding Shop)
LinkedIn is not suited to:
By Karen May Dy http://smartvirtualedge.com Social Media Marketing Specialist http://www.facebook.com/SocialMediaMarketingGirl
It is important to nail down your objective in using LinkedIn
Is it your aim to: Find new joint venture partners? Interact with your target audience? Brand yourself as an expert? Be up to date with industry conversations? Share relevant content?
Why are you using LinkedIn?
By Karen May Dy http://smartvirtualedge.com Social Media Marketing Specialist http://www.facebook.com/SocialMediaMarketingGirl
How can you make your mark on LinkedIn?
1) Optimize your profile2) Build targeted connections 3) Join groups/create groups and participate
in discussions4) Use the Q & A feature to establish yourself
as an expert in your industry5) Share valuable information6) Post your events and invite connections to
join
By Karen May Dy http://smartvirtualedge.com Social Media Marketing Specialist http://www.facebook.com/SocialMediaMarketingGirl
1. Create a relevant and distinctive tagline for your profile.
How to Leverage Your LinkedIn Profile:
By Karen May Dy http://smartvirtualedge.com Social Media Marketing Specialist http://www.facebook.com/SocialMediaMarketingGirl
2. Write your “elevator speech”
How to Leverage Your LinkedIn Profile:
By Karen May Dy http://smartvirtualedge.com Social Media Marketing Specialist http://www.facebook.com/SocialMediaMarketingGirl
3. Include your best skills in your profile using the “specialties” section. Use keywords.
How to Leverage Your LinkedIn Profile:
By Karen May Dy http://smartvirtualedge.com Social Media Marketing Specialist http://www.facebook.com/SocialMediaMarketingGirl
4. Highlight your professional experience.
How to Leverage Your LinkedIn Profile:
By Karen May Dy http://smartvirtualedge.com Social Media Marketing Specialist http://www.facebook.com/SocialMediaMarketingGirl
5. Customize Profile URL and Listed Websites.
How to Leverage Your LinkedIn Profile:
By Karen May Dy http://smartvirtualedge.com Social Media Marketing Specialist http://www.facebook.com/SocialMediaMarketingGirl
6. Use LinkedIn Applications in Your Profile.
How to Leverage Your LinkedIn Profile:
By Karen May Dy http://smartvirtualedge.com Social Media Marketing Specialist http://www.facebook.com/SocialMediaMarketingGirl
Want a social media marketing specialist to help you build your brand?
I can help. Schedule your free
assessment today and know more
about how I can help you shine a
light on your brand!
Visit http://smartvirtualedge.com
Let’s connect:http://www.facebook.com/SocialMediaMarketingGirl
http://twitter.com/socialmediagurl
http://paper.li/socialmediagurl
