Top Tips to Out-Facebook Your Competition

TOP TIPS TO OUT-FACEBOOK

YOUR COMPETITION

Hello!

•  Terrah Warner

•  Content and Communications Manager, LifeLearn

Hi!

•  Danielle K. Lambert

•  Veterinary practice manager

•  Founder of SnoutSchool.com

•  Crazy dog lady!

Now tell us about you!

THE SUBSTANCE BEHIND FACEBOOK Your Website:

FIRST THINGS FIRST

Facebook can do a lot for your practice…

But you need a great website to back it up!

Get more business from Facebook

1.  The ability to make an appointment online

2.  The ability to request RX refills online

3.  A useful, client-focused blog

Responsive design is a MUST

COMMUNICATION. EDUCATION. CONNECTION. 3 key tactics:

POSTING WITH PURPOSE

The approach

Communicating on Facebook

Be social

Be real

Be honest

Communication

Poll: Who has used Facebook ads?

Educating on Facebook

80/20 rule

Be engaging

Be helpful

Education

Poll: Does your practice have a blog?

Connecting on Facebook

Be excited

Be supportive

Be relatable

Connection

FACEBOOK BEST PRACTICES Getting started:

Doing it right

Use your Insights

Schedule posts…but be responsive!

USING FACEBOOK USING WEBDVM4 Social OR

Ask for engagement…not Likes

Put these tips into action!

Try your first welcome post

Test out an ad campaign

Try scheduling at different times

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Visit SnoutSchool.com/Training

Visit LifeLearn.com/toolkit

Let’s talk!

SnoutSchool.com

Tweet @DanielleSnout

facebook.com/SNOUTschool

LifeLearn.com

Tweet @LifeLearnInc

facebook.com/LifeLearnInc

FREE video training at SnoutSchool.com/Training

FREE TRIALS! ClientEd Online and WebDVM4 Social

GET MORE TIPS! lifelearn.com/outfacebook