The Social Web: What You Need to Know

The

What You Need to Know

Web

beth g sanders @bethgsanders | bethgsanders.com | lifeandbeth.com

Intro

Social Networking is

Conversation

Engagement

Relationships

Social Networking is not

Advertising

Instant

About me

Get Started

Your Profile

or

Bio

Christ follower, wife, social media & online strategist, writer, editor, WordPress nerd, geek, empty nester, inveterate early adopter, lover of shiny things, and lifelong Cardinal baseball fan.

What are your

?

in

?

Where’s your audience?

What are you comfortable with?

10Ways to be an online rock star

10Listen before you leap.

9Remember: It’s not about you.

8Don’t sell.

7Think before you speak.

6Engage & interact.

5Be generous. Help.

4Promote others.

3Mix up your posts.

2Don’t be stupid.

1Don’t be a jerk.

7The Big

Twitter

Microblogging

140 Characters

Fast Moving

~ 1 billion users

~ 500 million tweets daily

Favorite of 26% of US teens

RT, MT

@

HT

TIL

S/O

OH

ICYMI

Apps: Desktop & Mobile

Facebook

1.26 billion users

1500 potential pieces of content/login

1 million links/20 minutes

Page reach declining

Facebook: Pay for reach

Content filtering

Instagram

150 million users; >95% are <35

17% urban v 11% suburban

53% of ages12-24

Snapchat

A parent’s worst nightmare

Photos available for ~10sec

294 million snaps/day

Teens think it’s private.

Teens think it’s private.

Teens think it’s private.

They could not be more wrong.

=

linkedin

277 million users

Professional network

40% check daily

Use your real, full name

Post relevant updates & links

Get recommendations

Tumblr

Mini blogging?

Post quotes, videos, images, audio

Easy, quick & free

Google Plus

It’s Google

Search results

Hangouts

Tools

Buffer

Lists

justunfollow.com

Mobile Apps

Blogging

55% more Web traffic

Google <3 fresh content

Return visits

Videos

Photo Galleries

Stories

Brainstorm

Group Exercise

Gallery of #Fail

The Good Guys

Put it all Together

in

ContentSharing

Professional

Video Sharing

Photo Sharing

Social

Recommendations

Web Presence

(Website, blog,or personal splash page)

?

thanks, y’allConnect

!!!

@bethgsanders bethgsanders.com

lifeandbeth.com linkedin.com/in/bethgsanders