Social Media:What Students Need to

Know

Kerry Rego Consulting

"Technology takes on the values and intentions of its

users." - Alec J. Ross, Sec of State Hillary Clinton's Chief Innovation Advisor

Social media use web-based technologies to transform and broadcast media monologues into social media dialogues.

Social Media, A Definition:

Wikipedia

•Facebook 800m users

•Twitter 100m users •YouTube 4b+ views/day

•LinkedIn 120m users

•Google+ 40m users

Why is Social Media Important?

1. Facebook 503b2. Google 272b

22. Wikimedia 5.6b28. CBS Interactive 4.1b

32. Twitter 3.4b33. ESPN 3.3B

Page Views Per Month

Source: Comscore Sept 2011

Where Do You Start?

•Goal• Tools, Research• Routine• Measure• Adjust• Persist

7 C’s of Social Media

• Communication (public relations)• Cause support (philanthropy)• Contests (game metric)• Collaboration (thought leadership)• Connecting others (networking)• Customer service (listening)• Community building (loyalty)

*Dose of Digital concept

GOAL

Reputation Management

• NOTHING IS PRIVATE

• Get a web presence & domain

• Start writing about you

• Set up LinkedIn account

• Set up Google Alerts

My site resources: http://bit.ly/krcrepmng

Honesty

• There is no real education for Social Media. I’m working on it.

• It’s never been harder to get a job.

• Technology is about the only bright spot in the economy.

• Get digital skills whatever you do!

THANK YOU!Kerry Rego Consulting

707.548.9823KerryRegoConsulting.com

Facebook.com/KerryRegoConsulting

Twitter @kregobiz