The Science of Creating Must-Click Content on Twitter

#tweetscience

The Science of Creating Must-Click Content on Twitter

Courtney Seiter Jimmy Hang

+@courtneyseiter @jimmyhang

#tweetscience

Today’s Agenda

• Writing Great Tweets

• Timing It Right

• Measuring and Testing

#tweetscience

Why Buffer & Twitter?

Your audience looks to you for multiple kinds of content on Twitter. Buffer can help you plan, post and analyze the results.

Source: Twitter

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Twitter is Growing Fast• There are 255 million active Twitter users

• More than 500 million Tweets are generated every day

• 76% of active users access Twitter via mobile device

• Link clicks account for 92% of all user interaction with Tweets

Sources: Twitter, Salesforce

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Unlock the Value of Twitter for Your Business

Source: Twitter + DB5 Research Study

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Establish Your Business Personality

Be authentic. Tweet like you would talk to a good friend.

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Writing Great Tweets

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The Most Shareable Phrases

Source: Buffer, Dan Zarrella

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Formatting Your Posts

Source: Conductor

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The Science of Hashtags

Source: Salesforce

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The Science of Tweet Length

Source: Track Social

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Images and More

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The Power of Images

Source: Buffer

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Twitter Promotions

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Direct Response

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Lead Gen Cards

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When Should I Tweet?When Should I Tweet?

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The Science of Timing: Weekends

Source: Salesforce

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The Science of Timing: Weekdays

Source: Argyle Social

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The Science of Timing: Daytime

Source: Salesforce

There is a 30% greater engagement rate when Tweets are published during the day (between 8AM-7PM).

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The Science of Timing: Afternoons

Source: KISSMetrics

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The Science of Timing: Mobile

Source: Compete

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How Often Should I Tweet?

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More Frequency = More Engagement

Source: Track Social

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But Pace Yourself

Source: Dan Zarrella

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Try a Content Calendar

Download the kit

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Measuring and Testing

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#tweetscience

Measurement• Follower growth: How many new followers you get every day,

week or month.

• Follower quality and engagement: How many users interact with your account.

• Reach: How many users favorite or retweet your Tweets.

• Clicks: How many users click on your links.

• Conversion: How many users sign up for your service or buy your product.

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Testing: Timing

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Testing: Headlines

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Resources

• business.twitter.com

• blog.twitter.com/small-business

• blog.bufferapp.com

• open.bufferapp.com

• Follow @TwitterSmallBiz

• Follow @buffer

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Try Buffer For a Month - Free!

bufferapp.com/twitterbiz

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$50 Twitter Ads Credit!

twitter.com/twittersmallbiz

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Questions?