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Inside tips from Beginning Boutique’s Sarah Timmerman
THE RISE OF INFLUENCER MARKETING & THE POWER OF INSTAGRAM
Join us in live tweets: @creativecollect @bboutique #teamBB #influencermarketing #instagram #fashion
THE ENTRETODAY’S PRESENTER: Yvette Adams, Founder, The Creative Collective
● Originally from New Zealand, had a gap decade travelling for 7 years in my 20s, wound up on the Sunshine Coast of Qld
● Started 6 businesses, sold 2, currently running 3 businesses: The Creative Collective, The Training Collective and awardshub.com
● Multi-award winning business woman● Mum of 2 aged 8 & 11● Written a book on kids & technology - ‘No
Kidding - Why Our Kids Know More About Technology Than Us & What We Can Do About It’
● LOVE tech products, entrepreneurs & startups and hearing their story!
THE ENTRE
TODAY’S GUEST: Sarah Timmerman, Founder Beginning Boutique
THE BUSINESS: Beginning Boutique
www.beginningboutique.com
THE SOCIAL CHANNELS: Facebook
facebook.com/BeginningBoutique
THE SOCIAL CHANNELS: Instagram
instagram.com/BeginningBoutique
THE SOCIAL CHANNELS: Twitter
instagram.com/BBoutique
THE STRATEGY FOR SOCIAL
THE ENTREWhat is influencer marketing?
THE ENTREWhen should a business use influencer marketing?
THE ENTREWhen did it start and who are the main players?
THE ENTREHow to choose which influencers to go with...
THE ENTREBiggest influencers in the market in Australia (fashion)
Source: http://www.leguidenoir.com/must-read/influencers-instagram-australia/
THE ENTREHow do the influencers make money?
THE ENTREWhat sorts of posts do influencers do?
THE ENTREWhat are some examples of some ‘amazeballs’ influencer posts?
What are some examples of some ‘amazeballs’ influencer posts?
BEST ONE EVER
THE ENTREHow do you come up with the package to offer influencers?
This one is priced high to
make the perk you
really want to sell look
more attractive
!
THE ENTRESo you have your product, you’ve chosen your influencer, and you’ve cut a deal, what’s next?
1. We follow up with them
2. We make sure that they have dates in the documentation before
you even start with them.
3. Just be super upfront about when things need to be done so
we’re both on the same page
1. Make everything BEAUTIFUL2. Post regularly 3. Be relevant 4. Respond quickly 5. Learn from what works
Sarah’s Top 5 Social Tips
Want more Instagram tips?
SUNSHINE COAST - INSTAGRAM - HALF DAY 17-NOV-2015 - 1PM - 4:30PM
$247.00
6 SPOTS LEFT - LAST ONE FOR THE YEAR!Book at www.thecreativecollective.com.au/events
Get in touch! www.thecreativecollective.com.au
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