24
Inside tips from Beginning Boutique’s Sarah Timmerman THE RISE OF INFLUENCER MARKETING & THE POWER OF INSTAGRAM Join us in live tweets: @creativecollect @bboutique #teamBB #influencermarketing #instagram #fashion

The rise of influencer marketing and the power of instagram

Embed Size (px)

Citation preview

Page 1: The rise of influencer marketing and the power of instagram

Inside tips from Beginning Boutique’s Sarah Timmerman

THE RISE OF INFLUENCER MARKETING & THE POWER OF INSTAGRAM

Join us in live tweets: @creativecollect @bboutique #teamBB #influencermarketing #instagram #fashion

Page 2: The rise of influencer marketing and the power of instagram

THE ENTRETODAY’S PRESENTER: Yvette Adams, Founder, The Creative Collective

● Originally from New Zealand, had a gap decade travelling for 7 years in my 20s, wound up on the Sunshine Coast of Qld

● Started 6 businesses, sold 2, currently running 3 businesses: The Creative Collective, The Training Collective and awardshub.com

● Multi-award winning business woman● Mum of 2 aged 8 & 11● Written a book on kids & technology - ‘No

Kidding - Why Our Kids Know More About Technology Than Us & What We Can Do About It’

● LOVE tech products, entrepreneurs & startups and hearing their story!

Page 3: The rise of influencer marketing and the power of instagram

THE ENTRE

TODAY’S GUEST: Sarah Timmerman, Founder Beginning Boutique

Page 4: The rise of influencer marketing and the power of instagram

THE BUSINESS: Beginning Boutique

www.beginningboutique.com

Page 5: The rise of influencer marketing and the power of instagram

THE SOCIAL CHANNELS: Facebook

facebook.com/BeginningBoutique

Page 6: The rise of influencer marketing and the power of instagram

THE SOCIAL CHANNELS: Instagram

instagram.com/BeginningBoutique

Page 7: The rise of influencer marketing and the power of instagram

THE SOCIAL CHANNELS: Twitter

instagram.com/BBoutique

Page 8: The rise of influencer marketing and the power of instagram

THE STRATEGY FOR SOCIAL

Page 9: The rise of influencer marketing and the power of instagram

THE ENTREWhat is influencer marketing?

Page 10: The rise of influencer marketing and the power of instagram

THE ENTREWhen should a business use influencer marketing?

Page 11: The rise of influencer marketing and the power of instagram

THE ENTREWhen did it start and who are the main players?

Page 12: The rise of influencer marketing and the power of instagram

THE ENTREHow to choose which influencers to go with...

Page 13: The rise of influencer marketing and the power of instagram

THE ENTREBiggest influencers in the market in Australia (fashion)

Source: http://www.leguidenoir.com/must-read/influencers-instagram-australia/

Page 14: The rise of influencer marketing and the power of instagram

THE ENTREHow do the influencers make money?

Page 15: The rise of influencer marketing and the power of instagram

THE ENTREWhat sorts of posts do influencers do?

Page 16: The rise of influencer marketing and the power of instagram

THE ENTREWhat are some examples of some ‘amazeballs’ influencer posts?

Page 17: The rise of influencer marketing and the power of instagram

What are some examples of some ‘amazeballs’ influencer posts?

Page 18: The rise of influencer marketing and the power of instagram

BEST ONE EVER

Page 19: The rise of influencer marketing and the power of instagram

THE ENTREHow do you come up with the package to offer influencers?

This one is priced high to

make the perk you

really want to sell look

more attractive

!

Page 20: The rise of influencer marketing and the power of instagram

THE ENTRESo you have your product, you’ve chosen your influencer, and you’ve cut a deal, what’s next?

1. We follow up with them

2. We make sure that they have dates in the documentation before

you even start with them.

3. Just be super upfront about when things need to be done so

we’re both on the same page

Page 21: The rise of influencer marketing and the power of instagram

1. Make everything BEAUTIFUL2. Post regularly 3. Be relevant 4. Respond quickly 5. Learn from what works

Sarah’s Top 5 Social Tips

Page 22: The rise of influencer marketing and the power of instagram

Want more Instagram tips?

SUNSHINE COAST - INSTAGRAM - HALF DAY 17-NOV-2015 - 1PM - 4:30PM

$247.00

6 SPOTS LEFT - LAST ONE FOR THE YEAR!Book at www.thecreativecollective.com.au/events

Page 23: The rise of influencer marketing and the power of instagram

Get in touch! www.thecreativecollective.com.au

Want help with an Instagram campaign?

Page 24: The rise of influencer marketing and the power of instagram

Questions?