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Since 2012, Threadless has been running a Valentine's Day Pinterest Challenge. See what we've learned and how the contest has evolved
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The evolution of Threadless'Valentine's Day Pinterest Challenges
Threadless is a creative community that makes, supports, and buys great art.
211,320 followers
2.19 million followers
848,640 followers
2012 goal: Awareness
● label board Threadless VDay Challenge● 10 pins / 5 Threadless products● $100 Threadless GC / $100 Amazon
366 boards submitted
2013 goal: More Eyeballs + Less Time
"We'll choose from amongst the most shared boards."
2012 2013
2014 goal: Content Strategy
Integration
Threadless supports, inspires, and informs the community through creativity,
interaction and exposure to the art world.
Threadless Narrative:
Threadless supports, inspires, and informs the community through creativity,
interaction and exposure to the art world.
Threadless Narrative:
Threadless supports, inspires, and informs the community through creativity,
interaction and exposure to the art world.
Threadless Narrative:
Content Grid
VDAY 2014 Creating Sharing Interacting
Support
Inform
Inspire
Content Grid
Creating Exposing Interacting
Support
video interviews with artists
outside of Threadless artwork/galleries
Which tee if your favorite from this artist's collection?
Inform
brand video for new Lebowski release
Cat GIFs to get people excited for new cat tees
"Hug" by Morkii is reprinted. Tag someone you want to hug
Inspire
Pinterest board of art nouveau work for challenge
Share instagram gallery of high fashion tee styles
Submit to the "original characters" challenge.
Content Grid
VDAY 2014 Creating Sharing Interacting
Support
Inform
Pinterest Challenge
Inspire
Content Grid
VDAY 2014 Creating Sharing Interacting
Support
Inform
Pinterest Challenge
Inspire
#Teegether Challenge
Content Grid
VDAY 2014 Creating Sharing Interacting
Support
Inform
Craig Love Memes Pinterest Challenge
Inspire
Teegether Challenge
2012 takeaways
● Incorporate an emotional component
● Prizing doesn't have to break the bank
2013 takeaways
● Maximize shares without sacrificing a real connection
● Make it competitive by making participants transparent
2014 takeaways
● Find out where it fits on a broader strategy
2015 additions
● Require pinners to follow Threadless handle
● Repin winning board(s) to our page
Thanks, @jesshanebury
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