TBEX15 Asia Thailand Natalie Discala & Jennifer Weatherhead Harrington

THE POWER OF PINTERESTHow to drive traffic from Pinterest and expand your reach

Natalie DiScala, Oh! TravelissimaJennifer Weatherhead Harrington, Travel & Style

WHAT YOU’LL LEARNHow to optimize a Pinterest accountWhat content performs bestHow to grow your audienceHow to drive traffic from Pinterest

WHAT IS PINTEREST AND HOW DOES IT WORK?

Evergreen contentInformation and ideas; not just pretty pictures

HOW TO OPTIMIZE YOURPRESENCE ON PINTEREST

Your Pinterest profile and pins

Choose board covers that best reflect the contentPinners can expect to find

Get specific with your boards

Top Pinned Travel Destinations

ParisLondon

New York CityIceland

NetherlandsItaly

Australia

Keywords matter; hashtags don’tPut yourself in the shoes of a Pinner

Instructive, actionable – give context!

Go for taller Pins

Text on an image can work if it’s done well

CREATING CONTENTFOR PINTEREST

Rich Pins

• Rich Pins rankhigher in search

Place Pins

Place Pins:Expert guides – not photo albums

HOW TO DRIVE TRAFFICFROM PINTEREST

Creating a Pin-friendly site

Pin It buttons: Put your audience to work

Your audience

• Unite your channels • Try crowdsourcing

Pin of the Day on other networks

Facebook and Twitter are great places to highlight a specific Pin or board

Other creative cross-promotion

•Four Seasons Pin.Pack.Go•525% increase infollowers

Keep learning

• Your profile• Your audience• Domain analytics

Be part of the community

• Use group boards• Interact with Pinners

PINTEREST ETIQUETTE

1.Don’t repin everything from someone else’s boards

2. If you repin a lot from someone, you should definitely follow them

3.Don’t change the source URL to point to your own blog if the image isn’t yours

4.Check the pin source – make sure it doesn’t link to spam

5. Don’t just promote your own content

6. Add descriptions to your pins

7. Interact with people, leave comments and thank people for sharing your content

8. Don’t pin like a bandit once a week – you’ll be flooding people’s feeds

VIRALWOOT

EVERY POST• Schedule your

pins and repins hours, days and weeks apart

• Create a calendar for a clear vision.

Questions & AnswersJennifer Weatherhead Harrington:pinterest.com/travelstylemag

Natalie DiScala:pinterest.com/nataliediscala