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Keypoints to understand WHAT Social TV represents and HOW it works. The social experience in front of a TV program is more than a trendy wink.
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Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
SOCIAL TVTHE MYSTERY LAND
lunes, 17 de marzo de 14
Propiedad Confidencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
YESTERDAY THE WORLD CHANGED,
NOW IT’S YOUR TURNMIKE WALSH
lunes, 17 de marzo de 14
Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
COLOSSUS // THE MARKETING LIFESTYLE
CONTENT MACHINE//
COMPUTING SOCIAL MEDIA AND TELEVISION TOGETHER
lunes, 17 de marzo de 14
Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
THE MYSTERY LAND of KNOWLEDGE
WHAT YOU KNOW SOCIAL TV
lunes, 17 de marzo de 14
Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
THE MYSTERY LAND of KNOWLEDGE
WHAT YOU KNOW SOCIAL TVPUBLIC / TARGET
lunes, 17 de marzo de 14
Propiedad Confidencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
YOU ARE PUBLIC 3.0.CITIZEN + CONSUMER + SPECTATOR
YES YOU ARE
introduction
(SOCIAL TV)
lunes, 17 de marzo de 14
Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
THE MYSTERY LAND of KNOWLEDGE
WHAT YOU KNOW SOCIAL TVTHE INGREDIENTS
lunes, 17 de marzo de 14
Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
COLOSSUS
How many of you have a TV at home? a smart TV?Thanks to TV we can access quality entertainment content or watch information and live events. Interaction becomes part of experience!From a reality program to the Olympic Games through the best thriller series.
COLOSSUS SAYS
lunes, 17 de marzo de 14
Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
How many of you have a SMARTPHONE, TABLET or COMPUTER at home?These devices make the SECOND SCREEN experience possible. The DEVICES we use while watching TV... (or reading this keynote).
COLOSSUS
COLOSSUS SAYS
lunes, 17 de marzo de 14
Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
How many of you have a SOCIAL PROFILE? Are you usually connected?Social Media becomes a direct bidirectional channel to get ENGAGEMENT, AWARENESS or REPUTATION.
COLOSSUS
COLOSSUS SAYS
lunes, 17 de marzo de 14
Propiedad Confidencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
COLOSSUS LOVES SOCIAL TV LIFESTYLE &ENTERTEINMENT
lunes, 17 de marzo de 14
Propiedad Confidencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
OK... WHAT ABOUT SOCIAL TV?
lunes, 17 de marzo de 14
Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
THE MYSTERY LAND of KNOWLEDGE
WHAT YOU KNOW SOCIAL TVBACKCHANNEL
lunes, 17 de marzo de 14
Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
COLOSSUS
COLOSSUS SAYS
lunes, 17 de marzo de 14
Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
COLOSSUS
It all began with what is called backchannel - Or how SPECTATORS use Social Media, FB
and TW, to discuss what they see on TV in REAL TIME.
Then some people thought TV was “game over” versus digital media channels... BUT...
COLOSSUS SAYS
lunes, 17 de marzo de 14
Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
COLOSSUS
#GraciasSara
BACKCHANNEL example in Spain. COLOSSUS SAYS
lunes, 17 de marzo de 14
Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
COLOSSUS
COLOSSUS SAYS
lunes, 17 de marzo de 14
Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
THE MYSTERY LAND of KNOWLEDGE
WHAT YOU KNOW SOCIAL TVOPPORTUNITY
lunes, 17 de marzo de 14
Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
COLOSSUS
The CONTENT PRODUCERS, MEDIA CHANNELS and DIGITAL
ENTREPRENEURS have detected a unique opportunity to exploit the content of
backchannel and relocate the VIEWER/SPECTATOR in front of TELEVISION again!
COLOSSUS SAYS
lunes, 17 de marzo de 14
Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
COLOSSUS
Mobile/tablet APPLICATIONS and WEBS allow viewers push or pull
EXTRA CONTENT or PROMOTIONS... and especially they allow viewers
create COMMUNITY.
COLOSSUS SAYS
lunes, 17 de marzo de 14
Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
COLOSSUS
The METRICS QUALITY Vs QUANTITY
in a fragmented multichannel scenary.
COLOSSUS SAYS
lunes, 17 de marzo de 14
Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
COLOSSUS
GOOD INTERVIEW EXPLANATION by
Alan Wolk’s Beet.TV
http://socialtimes.com/kit-digital-social-tv_b91501
COLOSSUS SAYS
lunes, 17 de marzo de 14
Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
THE MYSTERY LAND of KNOWLEDGE
WHAT YOU KNOW SOCIAL TVFUTURENOW OBJECTIVES
lunes, 17 de marzo de 14
Propiedad Confidencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
KEY OBJECTIVES in SOCIAL TV KEYWORDS
lunes, 17 de marzo de 14
Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
ENRICH / ENHANCE THE CONTENT(TRANSMEDIA STORYTELLING)
COLOSSUS
COLOSSUS SAYS
Propiedad Confidencial COLOSSUS S.L. © 2013
lunes, 17 de marzo de 14
Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
ALLOW INTERACTION(INTERACTIVE TV IS MORE THAN SMART)
COLOSSUS
COLOSSUS SAYS
Propiedad Confidencial COLOSSUS S.L. © 2013
lunes, 17 de marzo de 14
Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
DIGITAL MARKETING(FROM BRANDED CONTENT TO DIGITAL SEGMENTED MKT GOODS)
COLOSSUS
COLOSSUS SAYS
Propiedad Confidencial COLOSSUS S.L. © 2013
lunes, 17 de marzo de 14
Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
THE PREDICTIONS of COLOSSUS
WHAT YOU KNOW SOCIAL TV
COLOSSUS THINKING
lunes, 17 de marzo de 14
Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
THE FUTURE OF TV CAN BE USER GENERATED CONTENT - AND HOW YOUR FB PROFILE WILL BE THE NEW SMART PROGRAM SCHEDULE
COLOSSUS
COLOSSUS SAYS
Propiedad Confidencial COLOSSUS S.L. © 2013
lunes, 17 de marzo de 14
Propiedad Confidencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
LET’S SHARESOCIAL TV EXAMPLES
lunes, 17 de marzo de 14
Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
COLOSSUS
COLOSSUS SAYS
Propiedad Confidencial COLOSSUS S.L. © 2013
TV PROGRAMS HASTAG NAME good way to be TV social
lunes, 17 de marzo de 14
Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
COLOSSUS
COLOSSUS SAYS
Propiedad Confidencial COLOSSUS S.L. © 2013
THE BRITNEY EFFECT
or how social TV transforms users
into audience
lunes, 17 de marzo de 14
Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
COLOSSUS
COLOSSUS SAYS
Propiedad Confidencial COLOSSUS S.L. © 2013
X FACTOR 2013
lunes, 17 de marzo de 14
Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
COLOSSUS
COLOSSUS SAYS
Propiedad Confidencial COLOSSUS S.L. © 2013
https://vimeo.com/37516900
THE SECOND SCREEN SHARINGA REAL TIME GAME WHILE ENJOYING TV
lunes, 17 de marzo de 14
Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
COLOSSUS
COLOSSUS SAYS
Propiedad Confidencial COLOSSUS S.L. © 2013
HOW AN APP CAN BE A PROGRAM AND VICE
VERSAA REAL TIME GAME
CONNECTED TO BROADCASTING
lunes, 17 de marzo de 14
Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
COLOSSUS
COLOSSUS SAYS
Propiedad Confidencial COLOSSUS S.L. © 2013
lunes, 17 de marzo de 14
Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
COLOSSUS
COLOSSUS SAYS
Propiedad Confidencial COLOSSUS S.L. © 2013
lunes, 17 de marzo de 14
Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
THIS IS //
COLOSSUS
lunes, 17 de marzo de 14
Propiedad Confidencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
SOCIAL TV / APPCENTRIC /BRANDED CONTENT / INTERACTIVE EXPERIENCE / ADVERTEINMENT / GAMIFICATION / VIRTUAL GOODS / LIFESTYLE CONTENT / TRANSMEDIA STORYTELLING...
lunes, 17 de marzo de 14
Propiedad Confidencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
NEWMARKETINGIS NEWBUSINESS
(LOOK UP #NEWMARKETINGISNEWBUSINESS)
lunes, 17 de marzo de 14
Propiedad Confidencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
THANKS!by
COLOSSUS
lunes, 17 de marzo de 14
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