Social TV part II - The land of mystery (2014)

Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS

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SOCIAL TVTHE MYSTERY LAND

lunes, 17 de marzo de 14

Propiedad Confidencial COLOSSUS S.L. © 2013

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YESTERDAY THE WORLD CHANGED,

NOW IT’S YOUR TURNMIKE WALSH



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COLOSSUS // THE MARKETING LIFESTYLE

CONTENT MACHINE//

COMPUTING SOCIAL MEDIA AND TELEVISION TOGETHER



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THE MYSTERY LAND of KNOWLEDGE

WHAT YOU KNOW SOCIAL TV



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WHAT YOU KNOW SOCIAL TVPUBLIC / TARGET



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YOU ARE PUBLIC 3.0.CITIZEN + CONSUMER + SPECTATOR

YES YOU ARE

introduction

(SOCIAL TV)



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WHAT YOU KNOW SOCIAL TVTHE INGREDIENTS



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How many of you have a TV at home? a smart TV?Thanks to TV we can access quality entertainment content or watch information and live events. Interaction becomes part of experience!From a reality program to the Olympic Games through the best thriller series.

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How many of you have a SMARTPHONE, TABLET or COMPUTER at home?These devices make the SECOND SCREEN experience possible. The DEVICES we use while watching TV... (or reading this keynote).

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How many of you have a SOCIAL PROFILE? Are you usually connected?Social Media becomes a direct bidirectional channel to get ENGAGEMENT, AWARENESS or REPUTATION.

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COLOSSUS LOVES SOCIAL TV LIFESTYLE &ENTERTEINMENT



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OK... WHAT ABOUT SOCIAL TV?



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WHAT YOU KNOW SOCIAL TVBACKCHANNEL



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It all began with what is called backchannel - Or how SPECTATORS use Social Media, FB

and TW, to discuss what they see on TV in REAL TIME.

Then some people thought TV was “game over” versus digital media channels... BUT...

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#GraciasSara

BACKCHANNEL example in Spain. COLOSSUS SAYS



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WHAT YOU KNOW SOCIAL TVOPPORTUNITY



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The CONTENT PRODUCERS, MEDIA CHANNELS and DIGITAL

ENTREPRENEURS have detected a unique opportunity to exploit the content of

backchannel and relocate the VIEWER/SPECTATOR in front of TELEVISION again!

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Mobile/tablet APPLICATIONS and WEBS allow viewers push or pull

EXTRA CONTENT or PROMOTIONS... and especially they allow viewers

create COMMUNITY.

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The METRICS QUALITY Vs QUANTITY

in a fragmented multichannel scenary.

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GOOD INTERVIEW EXPLANATION by

Alan Wolk’s Beet.TV

http://socialtimes.com/kit-digital-social-tv_b91501

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WHAT YOU KNOW SOCIAL TVFUTURENOW OBJECTIVES



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KEY OBJECTIVES in SOCIAL TV KEYWORDS



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ENRICH / ENHANCE THE CONTENT(TRANSMEDIA STORYTELLING)

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ALLOW INTERACTION(INTERACTIVE TV IS MORE THAN SMART)

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DIGITAL MARKETING(FROM BRANDED CONTENT TO DIGITAL SEGMENTED MKT GOODS)

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THE PREDICTIONS of COLOSSUS

WHAT YOU KNOW SOCIAL TV

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THE FUTURE OF TV CAN BE USER GENERATED CONTENT - AND HOW YOUR FB PROFILE WILL BE THE NEW SMART PROGRAM SCHEDULE

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LET’S SHARESOCIAL TV EXAMPLES



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TV PROGRAMS HASTAG NAME good way to be TV social



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THE BRITNEY EFFECT

or how social TV transforms users

into audience



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X FACTOR 2013



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https://vimeo.com/37516900

THE SECOND SCREEN SHARINGA REAL TIME GAME WHILE ENJOYING TV





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HOW AN APP CAN BE A PROGRAM AND VICE

VERSAA REAL TIME GAME

CONNECTED TO BROADCASTING



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THIS IS //

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SOCIAL TV / APPCENTRIC /BRANDED CONTENT / INTERACTIVE EXPERIENCE / ADVERTEINMENT / GAMIFICATION / VIRTUAL GOODS / LIFESTYLE CONTENT / TRANSMEDIA STORYTELLING...



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NEWMARKETINGIS NEWBUSINESS

(LOOK UP #NEWMARKETINGISNEWBUSINESS)



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THANKS!by

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