Social media workshop: Politics Transformed

Nicholas Bruneau

Founder & CEO

@3communications

Politics Transformed

Linking online & offline

“Head on the internet

and feet on the ground.”

Beppe Grillo

Posting regularly

Posting regularly

Followers

Posts

Get personal w/ behind-the-scenes previews

The evolution

DEMOCRATS

Make it easy to speak out

• Barackobama.com is like social network, using Facebook Connect as well as a new online forum called “Connect”

• Like M5S, it is facilitating a platform for local groups to discuss policies, engage and mobilise.

Make it easy to speak out

Make it easy to speak out

Make it easy to share

Focus on key platforms

Stronger together

“TWO THIRDS OF SOCIAL MEDIA’S POTENTIAL VALUE LIES IN IMPROVING COLLABORATION AND COMMUNICATION

WITHIN AND ACROSS ENTERPRISES.”

MCKINSEY GLOBAL INSTITUTE

What do you want

to achieve?

What goals?

Choose the goals for your social media activity:

• Awareness

• Listening

• Communication

• Promotion

See social media as an extension of your current activities (events, campaigns, policy announcements, etc). The more they are aligned thebetter!

The value of collaboration

http://www.portent.com/blog/internet-marketing/social-media-multiplier-effect.htm

The numbers

• @ALDEgroup has almost 26,000 followers

• @ALDEParty has over 18,000 followers

• ALDE MEPs have almost 457,000 followers

• In total this represents over 501,000 followers who could help share your message on Twitter

Why lists?

• Focus on what’s important

• Organize your top Twitter followers

• Monitor and participate in key conversations

• Gain potential new followers

Influencers• When influencers share your content it will get (on average) 40% more social

shares.

• Tools like Klout, SocialBro and Followerwonk allow you to see who is influential online according to names and topics. Bluenod is also a great platform to visualise communities and influencers.

Influencer RT

Influencer RT

Influencer RT

Interest groups

• Which interest and influencers groups can help share your message?

Finding a hasthag

• Make it memorable, relevant, all-encompassing

• What hashtag could unite people and conversations across Europe?

Next steps

• Set your social media goals

• Integrate digital in everything you do

• Set up contact list to share posts of regional/EU interest

• Set up TweetDeck and share your account with ALDE

• Turn on mobile notifications from @ALDEGroup

• Find influencers & relevant interest groups

• Compile and share relevant lists

• Share your top tweets and retweet regularly

• Join the ALDE Party Facebook Group and share your top posts

• Watch your audience grow!

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Nicholas Bruneau

Founder & CEO

3 Communications

Tel: +32 487 44 60 40

Email: nbruneau@3communications.com

www.3communications.com

@3communications