Social Media Marketing Banglore - Digital Marketing Introduction

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DIGITAL MEDIA WORKSHOP – LEVEL 1

Who Are You?

Who Are You?

• Publisher

• Advertiser

• Consumer

Agenda

• Seo

• Paid Ads

• Adwords

• Social Media

• Introduction to other key Digital Marketing activites

SEO vs Paid Ads

SEO vs Paid Ads – Heat Map

SEO

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural”

search results on search engines

SEO - Mindset

SEO - Content

SEO - Content

SEO - Content

SEO – Link Building

Paid Ads -Types & Ads

• CPC ( COST PER CLICK )

• CPM ( COST PER IMPRESSION PER 1000 VIEWS)

• CPV ( COST PER VIEW )

• CPA ( COST PER ACTION )

• Floating ads

• Expanding ads

• Trick banners:

• Pop-ups. • Pop-unders:

* Video Ads

Paid Ads - How They Work?

C P C ( COST PER CLICK )

What is this? It is also known as (PPC). You pay each time a user clicks on the search engine listing and the user is redirected to your website or landing page.

What are the benefits? Unlike SEO you can direct this manually i.e. you can have the visitor land precisely where you want them be that on your home page or at the point of sale.

What do you need to be aware of? The landing pages own meta data is a vital part of the reasoning behind how much the search engines charge you – see relevancy and quality score.

C P M ( COST PER 1000 IMPRESSIONS )

What is this? It’s where you pay for exposure of your message to a specific audience.

What are the benefits? Key benefit: This method can be excellent for brand awareness in certain demographics.

What do you need to be aware of? There is no guarantee on a return on investment as you are brand building with this device

Paid Ads - How They Work?

C P A ( COST PER ACTION )

What is this? (Cost Per Acquisition) advertising is performance based and is common in affiliate marketing.

What are the benefits? In this payment scheme, the publisher takes all the risk of running the ad, and the advertiser pays only for the amount of users who complete a transaction, such as a purchase or sign-up.

What do you need to be aware of? This is a relatively new and exciting method of online advertising. And as it is new it has its dangers with not being actively policed.

C P V ( COST PER VIEW )

What is this? It’s when you can pay for each unique user view of an advertisement or website (usually used with pop-ups, pop-unders and interstitial ads).

What are the benefits? This is great for highly specialized and visually stimulating sites with very quick call to actions i.e. gambling sites.

What do you need to be aware of? Again there is no guarantee on a return on investment as you hoping on instant action from a chosen demographic.

Adwords - Introduction

Google AdWords is paid advertising or pay per click (PPC) advertising on Google

Adwords - Extensions

Adwords – Mobile Extension

Adwords – Call of Action Extension

Adwords - Benefits

• Measurable• Cost Effective• Maximum Relevance• Highly Targeted

Location, Mobile, Language, Time Targeting & Url Targeting

• Remarketing

Print vs Social Advertising

• Ever growing Internet spending to find more narrow targeted clients and the gradual fall of the print advertising.

What People Do online?

• The most popular activities on Internet. Yes You read it Right!

Source :- Comscoredatamine.com | Neilson.com | Tnsdigitallife.com |Pewinternet.org

To Sell

To Sell

To Sell

To Sell

To Sell

To Sell

To Sell

To Sell

What Brands and Individuals try to do?

How We Should Do?

To Sell

To Sell

To Sell

To Sell

To Sell

To Sell

To Sell

To Sell

But,How we should do?

How We Should Do?

Tell Your Brand Story

Glam It Up

Listen Well

Create Art

Represent Your Brand

Tell Your Visual Story

Have your Presence

Tell Your Viral Story

Social Media Campaign

Advantages

• Compelling and relevant content will grab the attention of potential customers and increase brand visibility

• You can respond almost instantly to industry developments and become heard in your field

• it can be much cheaper than traditional advertising and promotional activities

• Social content can indirectly boost links to website content by appearing in universal search results, improving search traffic and online sales

• You can deliver improved customer service and respond effectively to feedback

• Customers can find you through new channels, generating more leads

• Increased loyalty and advocacy from the customers you've connected with

Social Media Campaign

Disadvantages

• you will need to commit resources to managing your social media presence, responding to feedback and producing new content

• It can be difficult to quantify the return on investment and the value of one channel over another

• ineffective use - for example, using the network to push for sales without engaging with customers, or failing to respond to negative feedback - may damage your reputation

Jargons

• Key phrase• Long tail• Quality Score• Relevancy Score• Landing Page• CTR – Click Through Rate

Other basics of social media

Marketing automation setup -Marketing automation is a category of technology that allows companies to stream line, automate, and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue fasterleadsious (free) ; infusion soft (paid)

Email marketingSend segmented emails to the contacts you’re tracking. Choose if you want to send it like it was from your own seller or like it was from a Email Marketing software. (Mailchimp, constant Contact, sendy)

Lead nurturingNurture your leads and move them along the sales funnel. Engage them with relevant content and useful information from you! Send the right message to the right person at the right time in the sales process. Educate your contacts about your product, business and industry. Interact with them in a way to engage and keep them close to your company.

Lead generation. All Social Media campaigns will lead to the Lead Generation.

Landing pages design & Development

Lead Squared, Marketo, A Weber

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Thank you!!

Display Marketing

Display Marketing

Display Marketing

Display advertising is a type of advertising that is located on websites.

Different formats - such as Texts, Images, Flash, Video and Audio

Universal Standard Size• Banner 728 x 90• Rectangle 336 x 280• Skyscraper 160 x 600• Square 250 x 250

SAAS Model – www.BannerSnack.com