Hotel Ashok Banglore, Final

8/6/2019 Hotel Ashok Banglore, Final

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� Introduction to ITDC

� Fact file

� Rating scale of a 5-star hotel

� Best of Ashok Hotel

� Facilities provided

�Major competitors

� Tie-ups� SWOT

�Questions



� ITDC ² Indian Tourism Development

Corporation.

� Established in 1966 as autonomous public

sector.�Mission:- ´India·s Host To The Worldµ.

� Share pattern is 51% own by GOI, & 49% by

with corporation accounting.

� ITDC runs Tax Free shop at New Delhi & Duty

Free shops at airports in India.



� Built and developed by ITDC

�Currently, managed and operated by Bharat

Hotels group

�Hotel Rating *****

� Total no of rooms-181 including suits

�Can accommodate 5,000 person at a time

�

Spread in area of 10 acres of land�Well known for its hospitality service and

friendly staff



Room Infrastructure

Cleanliness Swimming pool

AC Lift/elevators

Telephone Laundry

TV (with cable) Bar

Refrigerator 24-hr cafeteria

Water supply

Bathroom (towel and accessories)

Fruit basket (morning)

Attention



Category Single (Rs.) Double (Rs.)

St r

Executive

Double 6 6

Deluxe 7 7

Presi e ti l suite 7, 7,

Extr Be



Category Single (Rs.) Double (Rs.)

St r

Executive

Double 8 8

Deluxe 1 1

Presi e ti l suite 22 232

Extr Be



�Ashok Hotel, New Delhi

�Hotel Samrat, New Delhi

�Lalith Mahal Palace Hotel, Mysore

�Kovalam Ashoka Beach Resort, Kovalam

�Hotel Airport Ashok, New Delhi

�Hotel Ashok, Banglore



�The Mandarin Room

�Coorg Coffee Shop

�Hibiscus

�Lotus

�Al shiraz



Convention and

banquet halls (455.5sq.m.)

Special lawns -

acres

Herbal massage

Chanakya Hall

(up to 400 persons)

Tennis court Hair dresser & beauty

saloons

Boardroom

(108 sq.m. cap. of o

tables)

Golf club Laundry and dry

cleaning

Rooms for gathering

with attached terrace

Health club Doctor on call

Shopping arcade Multigym Instant reservation

Florist Sauna bath Ashok Tours and

Travels

Swimming pool Jacuzzi Business Centre



Up market

West End Hotel

The Oberoi

Windsor Manor Sheraton & towersThe Taj Residency

Holiday Inn

Down market

The CapitolGateway Hotel

The Center ark



1. Radison Chain of Hotels

. Amadeus

. Tourism Ministry (Mongolia and Egypt)

4. Intercard

5. Ashok Group Intercard

6. Ashok Group Intercard International

Card



Hotel

-Room tariff-15%

-Food and Beverages-10%

Travel-Discount by various travel agent

Ashok club card

- 5% discount on Room rent, Annualcharges, Bowling alley

-10% discount on Food & Beverages,Transportation service run by Ashok,

-Cultural entertainment, Free access toTennis Court



� 88% of tourist enjoyed staying in the hotel

Excellent5%

Very Good49%

Average

6%

oor6%

Terrible4%

Review

Source: www.virtualtourist.com



Strengths Weakness Opportunities Threats

Food quality &

hygiene

Lack of

rewards orpunishments

for employees

New international

airport inBangalore

Infrastructural

lag In Bangalore

Location Budgetconstraint on

advertisement

Expansion intourism worldwide

Arrival ofinternational/big

players in

Bangalore

Maximum area of

land

Ethics/Legal

partners

Developing

conferencing

activities

Development of

new competitors

and marketchanges

Best qualified

employees

Good network

Tie-ups



� Tourism-increase in customer database

� IT region-competitive advantage



� Sponsoring events ² marathon, health camps

�Hotel points (discounts)

�Medical tourism

� Tie-ups with marriage bureaus

� Brand ambassadors

�Wishing on birthdays and anniversaries



� Recruit hotel management students

� Start giving rewards and recognitions

�Customer feed back forms



� Service and facilities



Documents

Hotel Ashok Banglore, Final