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Presented by : SOCHEATH YEM (2B4059)
SOCIAL MEDIA
CAMBODIAIN
Instructor: Pro. Acar
Overall of Cambodia
• Population: 15,846,796
• Men population: 7,757,280
• Female Population: 8,089,517
• Internet Subscribers: over 5 millions
• Mobile social user: 1,100,000
Facebook The No.1
• The leading social media network in Cambodia
• 1,760,000 Users
– 62% man users
– 38% Woman users
• 1,100 people joined Facebook everyday (Depending on
Cambodia social network report)
Vipar Auto Facebook Campaign
• Vipar Auto Cambodia (Pulsar, Bajaj, Avenger)
• Facebook page: Bajaj Pulsar Cambodia
• User active in page: 379,739
• The most popular Campaign
• User Generated Contents
Romanson Cambodia Facebook Campaign
• Facebook page: Romanson Cambodia
• User active in page: 341,309 users
• The most popular posted
Brown Coffee Local Business
• Facebook page: BROWN Coffee and Bakery
• User active in Page: 206,510
• Interesting Campaign & post
• New Product introduction
T&C Coffee In Cambodia
• Facebook Page: T&C
• Users active in page: 93,420
• Frequency Posted and campaign
Park Cafe
• Facebook Page: Park Café
• User active in page: 4,494
• Frequently Posted & Campaign
– Health Food concentration
– Daily Product + National festival
Strategy Comparisons
Brown Coffee The Coffee Bean and Tea Leaf
T&C
1. Brand Awareness2. Frequency Post: Daily
Product, Physical environment, New product.
3. Rarely use UGC but frequently post the photo of customer in store.
4. Free a souvenir gift for a customer’s check in and got many comment or like from freinds.
1. Brand Awareness2. Daily post: Daily
promotion, Daily environment in the store, the quote related to product.
3. Frequently use UGC: Brand drawing contest, Brand Photographing contest.
4. Free photos with company’s staff, or brand sign.
1.Brand Awareness2.Daily products post: Meal
(breakfast, Lunch, and dinner), Promotion (daily, weekly, monthly, and annually)
3.Rarely use UGC 4. Engagement customer and
brand by posting some question related to company’s profile, First right first get gift.
Strategy Comparisons
Brown Coffee The Coffee Bean and Tea Leaf
T&C
1. Linking to Facebook2. 12,000 followers3. Post delivery method,
promotion.4. Mostly post photos of
physical environment such as store, and nice preparation of product.
5. Most post for linking to Facebook.
1. Brand Awareness: Historyof company
2. 920 followers3. New products and new
promotion posting4. Most images link Facebook5. Rarely Post Videos6. Sharing the photos with its
customers.
1. Introduce the location2. Most content and photos
was linked Facebook and website
3. Facebook linking
Strategy Comparisons
Brown Coffee The Coffee Bean and Tea Leaf
T&C
1. https://www.browncoffee.com.kh
2. Two languages3. Allow to join its page in
Facebook, Instagram…4. Showing and allowing to
log in Brown’s gift card5. Showing new product and
new promotion update6. Provide more detail
information about company’s profile.
1. http://coffeebean.com.kh2. Website is under
construction because it is the new entrance.
1. http://www.cbm.com.kh/tnc
2. The location and the profile of company.
3. It does not look so active because some photos were posted long time ago
4. Allow to join in Facebook page.
Website
Q & A
Thanks for your
attention….!
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