Presented by : SOCHEATH YEM (2B4059)

SOCIAL MEDIA

CAMBODIAIN

Instructor: Pro. Acar

Overall of Cambodia

• Population: 15,846,796

• Men population: 7,757,280

• Female Population: 8,089,517

• Internet Subscribers: over 5 millions

• Mobile social user: 1,100,000

Facebook The No.1

• The leading social media network in Cambodia

• 1,760,000 Users

– 62% man users

– 38% Woman users

• 1,100 people joined Facebook everyday (Depending on

Cambodia social network report)

Vipar Auto Facebook Campaign

• Vipar Auto Cambodia (Pulsar, Bajaj, Avenger)

• Facebook page: Bajaj Pulsar Cambodia

• User active in page: 379,739

• The most popular Campaign

• User Generated Contents

Romanson Cambodia Facebook Campaign

• Facebook page: Romanson Cambodia

• User active in page: 341,309 users

• The most popular posted

Brown Coffee Local Business

• Facebook page: BROWN Coffee and Bakery

• User active in Page: 206,510

• Interesting Campaign & post

• New Product introduction

T&C Coffee In Cambodia

• Facebook Page: T&C

• Users active in page: 93,420

• Frequency Posted and campaign

Park Cafe

• Facebook Page: Park Café

• User active in page: 4,494

• Frequently Posted & Campaign

– Health Food concentration

– Daily Product + National festival

Strategy Comparisons

Brown Coffee The Coffee Bean and Tea Leaf

T&C

1. Brand Awareness2. Frequency Post: Daily

Product, Physical environment, New product.

3. Rarely use UGC but frequently post the photo of customer in store.

4. Free a souvenir gift for a customer’s check in and got many comment or like from freinds.

1. Brand Awareness2. Daily post: Daily

promotion, Daily environment in the store, the quote related to product.

3. Frequently use UGC: Brand drawing contest, Brand Photographing contest.

4. Free photos with company’s staff, or brand sign.

1.Brand Awareness2.Daily products post: Meal

(breakfast, Lunch, and dinner), Promotion (daily, weekly, monthly, and annually)

3.Rarely use UGC 4. Engagement customer and

brand by posting some question related to company’s profile, First right first get gift.

Facebook

Strategy Comparisons

Brown Coffee The Coffee Bean and Tea Leaf

T&C

1. Linking to Facebook2. 12,000 followers3. Post delivery method,

promotion.4. Mostly post photos of

physical environment such as store, and nice preparation of product.

5. Most post for linking to Facebook.

1. Brand Awareness: Historyof company

2. 920 followers3. New products and new

promotion posting4. Most images link Facebook5. Rarely Post Videos6. Sharing the photos with its

customers.

1. Introduce the location2. Most content and photos

was linked Facebook and website

3. Facebook linking

Instagram

Strategy Comparisons

Brown Coffee The Coffee Bean and Tea Leaf

T&C

1. https://www.browncoffee.com.kh

2. Two languages3. Allow to join its page in

Facebook, Instagram…4. Showing and allowing to

log in Brown’s gift card5. Showing new product and

new promotion update6. Provide more detail

information about company’s profile.

1. http://coffeebean.com.kh2. Website is under

construction because it is the new entrance.

1. http://www.cbm.com.kh/tnc

2. The location and the profile of company.

3. It does not look so active because some photos were posted long time ago

4. Allow to join in Facebook page.

Website

Q & A

Thanks for your

attention….!