Social Media for Scientists - University of Melbourne guest lecture May 2014

SOCIAL MEDIA FOR SCIENTISTS

A lecture for

@scidocmartin

By Joyce Seitzinger

University of Melbourne

15 May 204

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Kia Ora! Goedemorgen! Gidday!

Joyce Seitzinger @catspyjamasnz

2 PARTS

•  Mapping your use of social media

•  What is happening with science and social media?

LINK TO DIGITAL HANDOUT

http://tiny.cc/scidocmartin

MY E-LEARNING ROLE

Moodle Admin

Course Builder

Learning Designer Teacher

eLearning policy & strategy

Trainer

Moodle Helpdesk

Graphic Designer

SOCIAL MEDIA SAVED MY LIFE…

MY STATS

•  On Twitter since Nov 2007 •  Followers - 7400 •  Tweets - 34557 •  Organiser PLE Conference 2012 •  Blogger – 16K downloads •  Instagram – 1043 pics •  Linkedin – 500+ connections •  Slideshare most viewed: 26555

views •  Most shared open educational

resource: Moodle Tool Guide •  Flickr – 5989 photos •  Klout – 70 •  Scoopit – 5 boards •  Dropbox & Google Drive/Docs •  And counting….

NETPRAX Deakin University, Faculty of Health March 2013 - Jun 2014 100 participants Embedding networked practice for personal learning, teaching practice and research practice iPad based Mozilla Open Badges Yammer/Facebook/Blog Twitter.com/netprax

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People live their lives and learn across multiple settings, and this holds true not only across the span of our lives but also across and within the institutions and communities they inhabit – even classrooms, for example. I take an approach that urges me to consider the significant overlap across these boundaries as people, tools, and practices travel through different and even contradictory contexts and activities.

KRIS GUTIERREZ

JOI ITO

“I don’t think education is about centralized instruction anymore; rather, it is the process [of] establishing oneself as a node in a broad network of distributed creativity.”

@joi

16 CRICOS  Provider  Code:  00113B  

17 CRICOS  Provider  Code:  00113B  

cc license http://www.flickr.com/photos/shareski/2655113202/

DIGITAL VISITOR / DIGITAL RESIDENT MAPPING Personal

Institutional

Resident Visitor

QUICK EXERCISE Personal

Institutional

Resident Visitor

DIGITAL RESIDENCY MAPPING

http://tallblog.conted.ox.ac.uk/index.php/2012/11/19/vr-mapping-at-educause/

cc licensed flickr photo by courosa: http://flickr.com/photos/courosa/344832659/

cc licensed flickr photo by courosa: http://flickr.com/photos/courosa/2922421696/

INSERT ANY PROFESSIONAL

ABOUT THE TOOLS

ABOUT THE PEOPLE

cc licensed flickr photo by shareski: http://flickr.com/photos/shareski/465487261/

Everyone has the same building blocks… …but how do you put them together?

Flickr cc license by fragmented http://www.flickr.com/photos/fragmented/2645000094/

•  Which platform do you use for your information streams?

•  What are advantages/ disadvantages?

•  Where do you keep your work?

•  Is it digital or analog?

•  Private or public?

• Where do you keep track of your digital files and resources?

• What are restrictions/benefits?

• How safe are your collections?

• Do you share collections with others? Why or why not?

• Who are you connected to?

• Which tools do you use to communicate with other students?

• Are the tools public or private?

• What are advantages or not?

• How much do you share about you?

Conversation/ Hub

Curation

Information Streams Portfolio

You

Exercise: Sketch your diagram and tools as we go through the PLN model

•  Which platform do you use for your information streams?

•  What are advantages/ disadvantages?

•  Where do you keep your work?

•  Is it digital or analog?

•  Private or public?

• Where do you keep track of your digital files and resources?

• What are restrictions/benefits?

• How safe are your collections?

• Do you share collections with others? Why or why not?

• Who are you connected to?

• Which tools do you use to communicate with other students?

• Are the tools public or private?

• What are advantages or not?

• How much do you share about you?

Conversation/ Hub

Curation

Information Streams Portfolio

You

http://www.flickr.com/photos/will-lion/3974469907/

Many students already have confident social identities online, but developing identities as learners, writers, scholars, citizens — these are important tasks as part of higher education. - Catherine Cronin

http://catherinecronin.wordpress.com/2014/02/12/openeducation-and-identities/

ROLE OF INSTITUTION IN DIGITAL IDENTITY

If institutions of learning are going to help learners with the real challenges they face… [they] will have to shift their focus from imparting curriculum to supporting the negotiation of productive identities through landscapes of practice.” - Etienne Wenger (Digital Habitats, 2010)

ROLE OF INSTITUTION IN DIGITAL IDENTITY

•  Which platform do you use for your information streams?

•  What are advantages/ disadvantages?

•  Where do you keep your work?

•  Is it digital or analog?

•  Private or public?

• Where do you keep track of your digital files and resources?

• What are restrictions/benefits?

• How safe are your collections?

• Do you share collections with others? Why or why not?

• Who are you connected to?

• Which tools do you use to communicate with other students?

• Are the tools public or private?

• What are advantages or not?

• How much do you share about you?

Conversation

/Hub Curation

Information Streams Portfolio

You

cc licensed flickr photo by Will Lion: http://flickr.com/photos/will-lion/2595497078/

Artefacts Discovery Selection Collection Sharing

The social curation process

Social curation is: “the discovery, selection, collection and sharing of digital artefacts by an individual for a social purpose such as learning, collaboration, identity expression or community participation.” Seitzinger, 2014, Networked Learning Conference Proceedings

Artefacts Discovery Selection Collection Sharing

The social curation process

•  Which platform do you use for your information streams?

•  What are advantages/ disadvantages?

•  Where do you keep your work?

•  Is it digital or analog?

•  Private or public?

• Where do you keep track of your digital files and resources?

• What are restrictions/benefits?

• How safe are your collections?

• Do you share collections with others? Why or why not?

• Who are you connected to?

• Which tools do you use to communicate with other students?

• Are the tools public or private?

• What are advantages or not?

• How much do you share about you?

Conversation Curation

Information Streams Portfolio

You

MAKER CULTURE

•  Here Comes Everybody

•  Making is Connecting

START EASY - SLIDES

•  www.slideshare.net/timbuckteeth •  www.slideshare.net/gconole •  www.slideshare.net/courosa

A NEW FRONTIER FOR UNIVERSITIES & ACADEMICS

ACADEMIC BLOGGING

ACADEMIC BLOGGING

Using social media has helped give my research a media profile which otherwise would have been impossible, particularly at this stage of my career. It’s made me easy to discover for journalists and it’s helped me forged a rich array of connections with the broader community who have been the subject of my research. I’ve also found that, increasingly, journalists have read my blog posts or listened to my podcasts before they contact me and it hugely aids the subsequent dialogue. Mark Carrigan http://blogs.lse.ac.uk/impactofsocialsciences/2013/02/04/the-value-of-academic-blogging/

ACADEMIC TWEETING

5 TWITTER & SCIENCE MYTHS

1.  Serious scientists don’t tweet 2.  Twitter takes too much time 3.  You can’t be meaningful in 140 characters 4.  Twitter erases boundaries between students

and faculty 5.  Twitter is only for self-promoters

Sarah Boon, http://www.cdnsciencepub.com/blog/scientists-using-twitter-dispelling-the-myths.aspx

IS IT WORTH IT?

CROWDFUNDING

DISSEMINATION – SHARE EARLY, SHARE OFTEN

Jason Priem http://

www.nature.com/nature/journal/v495/

n7442/full/495437a.html

ACTION RESEARCH WITH A COMMUNITY

ALTMETRICS

“the new, online tools of scholarship begin to give public substance to the formally ephemeral roots of scholarship: the discussions never transcribed, the annotations never shared, the introductions never acknowledged, the manuscripts saved and reread but never cited. These backstage activities are now increasingly tagged, catalogued, and archived on blogs, Mendeley, Twitter, and elsewhere.”

Jason Priem http://blogs.lse.ac.uk/impactofsocialsciences/2011/11/21/altmetrics-twitter/

ALTMETRICS – TRACKING YOUR DATA DOPPELGANGER

ALTMETRICS - KLOUT

TOOLS & PLACES

TOOLS & PLACES

•  Buffer •  Pocket •  IFTTT •  Hootsuite •  Tweetbot

•  And a notebook

We’ve gone from

Publish or Perish

To

Be Visible or Vanish

Joyce Seitzinger @catspyjamasnz joyceseitzinger@gmail.com academictribe.co

Questions?