Social Media for Lawyers - Getting Started Without Getting In Trouble

Social Media for LawyersGetting Started

Without Getting in Trouble

David Harlow JD MPHTHE HARLOW GROUP

LLCblog • healthblawg.com

twitter • @healthblawg Social Law LibraryMay 15, 2014

You can use social media

effectively and stay on

the right side of the

law

“On the Internet, nobody knows you’re a dog”.

“Why Do You Rob Banks?”

Willie Sutton:

“Because That’s

Where the Money Is.”

Social Media is People …

Transforms monologues

into dialogues

Democratizes information

Marcomm in the 21st century is radically different from the recent past

Facebook Nation is the third largest nation in the world

global warming sex facebook

Google Trends

Markets are conversationsMarkets are conversations

MICROSITE: www.accu-chekdiabeteslink.com

People want to engage

But many attorneys tend to be very conservative about these things

Is social media right for lawyers?

PS:It Works

Open-book ethic of social media v. the legal establishment’s sense of decorum

You must plan effectively in order to communicate effectively

• <measure twice cut once kind of pic>

Who is your target?

Influence requires trust, and trust requires engagement

Authentic interaction

Genuine Engagement Trust Influence

No shortcuts.No matter what your reasons for engaging via Web 2.0, you must develop trust in order to gain influence

18

So how do we do this?

Monitor, rinse & repeat

Objective Description

Listen Monitor your customers’ conversations

Engage Participate in two-way conversations

Energize Make it possible for customers to help you and each other

Support Support customers and enable them to support each other

Embrace Help customers work with each other to come up with ideas to improve services

Charlene Li and Josh Bernoff, Groundswell: Winning in a World Transformed by Social Technologies, April 2008

Specialized tools for specific uses

What is a Blawg and Why Should I Care?

Blawg Review

Just do it.

Learn the ropes

Blogging requires making some technical choices … and then forgetting about them

Blog Carnivals

Google juice in action

26

Politico

CNN

ABC

CBS

Health Blawg

The New Republic

From blogging to microblogging . . .

Facebook: Over 1 Billion Active Users

• • •Facebook

for Grownups

Do you need another social network?

.

.

.

Is video right for you?

Communication With Client or Prospective Client; Endorsements

Beware: Identifying clients by “friending”

BewareSharingTMI

No Friending Adverse

Witnesses By Proxy

Give and you shall receive

Don’t forget:

Grow the

top of your sales funnel

Social Media in Your Future

Curation Communication

Engagement Community

Dear Reader

Learning to fly

David Armano, SVP Edelman Digital http://darmano.typepad.com/ 3.22.10

Your social media strategy is ready to evolve

Text version of similar presentation with live links

http://j.mp/SoMe4Lawyers(case sensitive)

for contact info txt dharlow to 50500or scan the QR code

harlowgroup.nethealthblawg.com

twitter.com/healthblawgdavid@harlowgroup.net

Thank YouDavid Harlow JD MPHTHE HARLOW GROUP

LLC