Social Media Fast Track lvh cc train 21022014
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social media thailand, facebook linkedin asia pacific, thailand business, using social media to enhance your business
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- 1. How to leverage your business future with Social Media
Marketing
- 2. Three Modules A 1- Overview company survival 2- Dos and
donts 3- ROI guide
- 3. Luc Van Hocht Three Modules CEO 1- Overview BAM-SMS 2- Dos
and donts 3- ROI
- 4. What are Social Media ? A set of Tools For what? For
reaching out and strengthening relationships
- 5. Yes for technology New? and potential No For human
relationships
- 6. Social Interaction people communicating with people
relationship marketing listen, understand and implement what your
consumers are asking for humanise your brand
- 7. A Social Media professional Engage Feedback Adjust Product
offering Reach out Key for success: Customer relationship Good
product Correct price A smile
- 8. For decades, we Engage Feedback Adjust Product offering
Reach out lost our customers Brainwash audience Helpline: push
button 1-3-5-2-4 Guesstimate what customers want Push sales with
expensive campaigns
- 9. For decades, we did not listen to our customers
- 10. Now, customers are back to help us
- 11. What is different? Reach the world Focus your resources
(minimize waste) Measure
- 12. Facebook Ad Campaigns Ad Campaign Campaign Reach Responses
Prospective Event Attendees 421 people Budget Amount Spent Ad
Campaign 1 (Promote Manchester United event) Ad Campaign 2
(Increase Page Likes) Ad Campaign 3 (Promote FTCC event) Ad
Campaign 4 (Promote Red Passion event) 170,328 people 399 Event
Responses 2 USD/day 63.80 USD 53,179 people 1,068 Page Likes - 5
USD/day 74.41 USD 296,385 people 75 Event Responses 70 people 4
USD/day 39.6 USD 135,026 people 51 Event Responses 73 people 4
USD/day 16 USD
- 13. Why make professional use of Social Media? Nearly 1 in 3
people in the world are active on social media Your customers, your
competitors, your employees and your prospects are on social
media.
- 14. Why are so many people social? Time convenient Make (new)
friends (Network) Learn Play Express Share Discover
- 15. Why are you social ? Audience and Reach Marketing: Branding
and Feedback Sales: Find Leads and Prospects HR: Find Employees
Management: Connect and build Reputation
- 16. The use of Social Media illustrated
- 17. Talent sourcing You are looking to hire a new employee for
your real estate business. He/she needs to be fluent in English and
Japanese. Thai national. Interior designer certificate. 7 years of
experience. Age between 28 and 35.
- 18. Leads sourcing: B2B Your company is importing and selling
tea via Distribution and Supermarkets. You want to get in touch
with convenience stores (7/11, MaxValue,...) and distributors Find
the decision makers and help them discover your brand
- 19. Leads sourcing: B2B Your company is exporting precious
stones A very specific market You want to find buyers in Europe and
USA
- 20. Data Crunching
- 21. Product Launch You are a large beverage company. You launch
a new drink based on AloeVera. Thai people need to understand the
Healthy ingredients.
- 22. Branding and Name Recognition Your company is a big
Accounting firm. Same size Deloitte and PWC. You open a new branch
in Thailand. You desire for your target audience to recognise
(remember) your name, and find your website.
- 23. Branding and Name Recognition You are a young lady You love
make-up and fashion You want to share with many people You can earn
money?
- 24. Case Study: using LinkedIn to find a decision maker
- 25. Example: we look for the HR Director of Barclays Bank in
UK. 29
- 26. We are getting close now! 30
- 27. Check other information like previous jobs, & companies
31
- 28. Continue searching. Now follow me , and explore: people
also viewed This is not 100% their network but rather a lead for
similar people that people who used linked researched.. 32
- 29. the next interesting piece of research.. How are we
connected to each other? use this information in my introduction We
have X connections in common this is valid inside large
organizations and prove that you are already well connected to
them. 33
- 30. Time to act! Contact: calling or emailing Calling best but
not always possible. Emailing is simpler You an email address
knowing the naming policy of that company Or use the Linked-in
Inmail option to contact them 34
- 31. Much more powerful Example: LinkedIn certified companies
can use PowerSearch on ALL LinkedIn members worldwide 35
- 32. Slide via JESS3
- 33. Social Media: the 3 biggest strategic business mistakes 1-
Not having a social media presence. 2- Having an unprofessional
social media presence. 3- Not having a well defined strategy and
goals.
- 34. Social Media Strategy Social Media Marketing Strategy Set
well defined goals Select the best tools mix for your business
Social Media Toolkit Build your audience Budget allocation
guidelines Measure results
- 35. Using Social Media Business Development Lead Generation
Branding and Visibility Website Popularity and SEO Company
Reputation Building Talent Search and many more...
- 36. What is your strategy for digital dominance?
- 37. Outsource or not? ...it depends. If you outsource then
choose the right partner Check ranking: Facebook & Twitter
& Website Grader Make sure they understand your business
Weekly-Daily feedback and Monthly reporting Work as a team Set
goals and objectives References: what do current clients say?
Multi-skilled team @your partner: graphic, video, copywriting, Make
sure you put your brand in the right hands
- 38. Charles Darwin Quotes "It is not the strongest of the
species that survives, nor the most intelligent, but the one most
responsive to change."
- 39. BAM-SMS is a Bangkok based Social Media Marketing company
We use Social Media Marketing Tools to deliver Business results
Thank you very much for your attention
- 40. Thank You!
- 41. SMbsite: www.bamsms.com Email: info@bamsms.com LinkedIn:
BAM-Social-Media-Services