social media thailand, facebook linkedin asia pacific, thailand business, using social media to enhance your business
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1. How to leverage your business future with Social Media
Marketing
2. Three Modules A 1- Overview company survival 2- Dos and
donts 3- ROI guide
3. Luc Van Hocht Three Modules CEO 1- Overview BAM-SMS 2- Dos
and donts 3- ROI
4. What are Social Media ? A set of Tools For what? For
reaching out and strengthening relationships
5. Yes for technology New? and potential No For human
relationships
6. Social Interaction people communicating with people
relationship marketing listen, understand and implement what your
consumers are asking for humanise your brand
7. A Social Media professional Engage Feedback Adjust Product
offering Reach out Key for success: Customer relationship Good
product Correct price A smile
8. For decades, we Engage Feedback Adjust Product offering
Reach out lost our customers Brainwash audience Helpline: push
button 1-3-5-2-4 Guesstimate what customers want Push sales with
expensive campaigns
9. For decades, we did not listen to our customers
10. Now, customers are back to help us
11. What is different? Reach the world Focus your resources
(minimize waste) Measure
12. Facebook Ad Campaigns Ad Campaign Campaign Reach Responses
Prospective Event Attendees 421 people Budget Amount Spent Ad
Campaign 1 (Promote Manchester United event) Ad Campaign 2
(Increase Page Likes) Ad Campaign 3 (Promote FTCC event) Ad
Campaign 4 (Promote Red Passion event) 170,328 people 399 Event
Responses 2 USD/day 63.80 USD 53,179 people 1,068 Page Likes - 5
USD/day 74.41 USD 296,385 people 75 Event Responses 70 people 4
USD/day 39.6 USD 135,026 people 51 Event Responses 73 people 4
USD/day 16 USD
13. Why make professional use of Social Media? Nearly 1 in 3
people in the world are active on social media Your customers, your
competitors, your employees and your prospects are on social
media.
14. Why are so many people social? Time convenient Make (new)
friends (Network) Learn Play Express Share Discover
15. Why are you social ? Audience and Reach Marketing: Branding
and Feedback Sales: Find Leads and Prospects HR: Find Employees
Management: Connect and build Reputation
16. The use of Social Media illustrated
17. Talent sourcing You are looking to hire a new employee for
your real estate business. He/she needs to be fluent in English and
Japanese. Thai national. Interior designer certificate. 7 years of
experience. Age between 28 and 35.
18. Leads sourcing: B2B Your company is importing and selling
tea via Distribution and Supermarkets. You want to get in touch
with convenience stores (7/11, MaxValue,...) and distributors Find
the decision makers and help them discover your brand
19. Leads sourcing: B2B Your company is exporting precious
stones A very specific market You want to find buyers in Europe and
USA
20. Data Crunching
21. Product Launch You are a large beverage company. You launch
a new drink based on AloeVera. Thai people need to understand the
Healthy ingredients.
22. Branding and Name Recognition Your company is a big
Accounting firm. Same size Deloitte and PWC. You open a new branch
in Thailand. You desire for your target audience to recognise
(remember) your name, and find your website.
23. Branding and Name Recognition You are a young lady You love
make-up and fashion You want to share with many people You can earn
money?
24. Case Study: using LinkedIn to find a decision maker
25. Example: we look for the HR Director of Barclays Bank in
UK. 29
26. We are getting close now! 30
27. Check other information like previous jobs, & companies
31
28. Continue searching. Now follow me , and explore: people
also viewed This is not 100% their network but rather a lead for
similar people that people who used linked researched.. 32
29. the next interesting piece of research.. How are we
connected to each other? use this information in my introduction We
have X connections in common this is valid inside large
organizations and prove that you are already well connected to
them. 33
30. Time to act! Contact: calling or emailing Calling best but
not always possible. Emailing is simpler You an email address
knowing the naming policy of that company Or use the Linked-in
Inmail option to contact them 34
31. Much more powerful Example: LinkedIn certified companies
can use PowerSearch on ALL LinkedIn members worldwide 35
32. Slide via JESS3
33. Social Media: the 3 biggest strategic business mistakes 1-
Not having a social media presence. 2- Having an unprofessional
social media presence. 3- Not having a well defined strategy and
goals.
34. Social Media Strategy Social Media Marketing Strategy Set
well defined goals Select the best tools mix for your business
Social Media Toolkit Build your audience Budget allocation
guidelines Measure results
35. Using Social Media Business Development Lead Generation
Branding and Visibility Website Popularity and SEO Company
Reputation Building Talent Search and many more...
36. What is your strategy for digital dominance?
37. Outsource or not? ...it depends. If you outsource then
choose the right partner Check ranking: Facebook & Twitter
& Website Grader Make sure they understand your business
Weekly-Daily feedback and Monthly reporting Work as a team Set
goals and objectives References: what do current clients say?
Multi-skilled team @your partner: graphic, video, copywriting, Make
sure you put your brand in the right hands
38. Charles Darwin Quotes "It is not the strongest of the
species that survives, nor the most intelligent, but the one most
responsive to change."
39. BAM-SMS is a Bangkok based Social Media Marketing company
We use Social Media Marketing Tools to deliver Business results
Thank you very much for your attention