Social Media and Blogging for Lawyers : What's the ROI?

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How are lawyers measuring success in their use of blogs and social media for professional and business development?

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Social Media and Blogging : What's the ROIMay 2,2014Law Practice Management Marketing ConferenceSt. Louis

Kevin O’Keefe, CEO & Founder. LexBlog

© 2014 LexBlog, Inc. Proprietary

The end...Professional development

Growing network of relationships

Word of mouth reputation as "go to" lawyer

High quality clients

© 2014 LexBlog Inc. Proprietary

Relationships

© 2014 LexBlog Inc. Proprietary

Reputation

Hoa Ying

© 2014 LexBlog Inc. Proprietary

Numbers?

Richard Bowen

© 2014 LexBlog Inc. Proprietary

Begin with the end of mind

© 2014 LexBlog Inc. Proprietary

Strategy

Paul Dineen

© 2014 LexBlog Inc. Proprietary

Passion

© 2014 LexBlog Inc. Proprietary

Blogging and social media is a conversation

© 2014 LexBlog Inc. Proprietary

Real authentic engagement

© 2014 LexBlog Inc. Proprietary

Who's my audience?

Exit festival

© 2014 LexBlog Inc. Proprietary

Listening

Beverly & Pack

© 2014 LexBlog Inc. Proprietary

Blogging

Mike Licht

© 2014 LexBlog Inc. Proprietary

LinkedIn

Nan Palmero

© 2014 LexBlog Inc. Proprietary

Twitter

Shawn Campbell

© 2014 LexBlog Inc. Proprietary

Facebook

Jay Cameron

© 2014 LexBlog Inc. Proprietary

Jim Warker, Cruise Law News, Miami

© 2014 LexBlog Inc. Proprietary

Allison Rowe, Equine Law, Fort Worth

Jay Cameron

© 2014 LexBlog Inc. Proprietary

Nancy Van Tine, Family Law, Boston

© 2014 LexBlog Inc. Proprietary

Staci Riordan, Fashion Law, Los Angeles

© 2014 LexBlog Inc. Proprietary

Peter Mahler, Business Dissoultions, New York

© 2014 LexBlog Inc. Proprietary

Allison Rowe, Equine Law, Fort Worth

Jay Cameron

© 2014 LexBlog Inc. Proprietary

Bill Marler, Food Safety Lawyer, Seattle

© 2014 LexBlog, Inc. Proprietary

...The endProfessional development

Growing network of relationships

Word of mouth reputation as "go to" lawyer

High quality clients

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