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CASE STUDY
LONDON | MILAN | ROME
Italy, 2015 MediaSocial Contest
During the Christmas season Meridiana wanted to engage with consumers and generate leads on social media.
CASE STUDY SOCIAL CONTEST ITALY, 2015
The idea was simple yet effective: ask users to sign up to the newsletter and find out if they won one of the daily Gift Cards
CASE STUDY SOCIAL CONTEST ITALY, 2015
We launched a social contest on Facebook, getting the attention of users also on Instagram and Twitter
CASE STUDY SOCIAL CONTEST ITALY, 2015
PRIZE DRAW
USER JOURNEY
CHOOSE FLIGHT
INSTANT WINSIGN UP TO NEWSLETTER
CASE STUDY SOCIAL CONTEST ITALY, 2015
Several users won different prizes:Daily Gift Cards (instant-win)Flights to New York (final prize draw)
CASE STUDY SOCIAL CONTEST ITALY, 2015
CASE STUDY SOCIAL CONTEST ITALY, 2015
CASE STUDY SOCIAL CONTEST ITALY, 2015
CASE STUDY SOCIAL CONTEST ITALY, 2015
CASE STUDY SOCIAL CONTEST ITALY, 2015
CASE STUDY SOCIAL CONTEST ITALY, 2015
CASE STUDY SOCIAL CONTEST ITALY, 2015
RESULTS
Results Analytics
Sorry, analytics cannot be disclosed
CASE STUDY SOCIAL CONTEST ITALY, 2015
Most clicked ads
CASE STUDY SOCIAL CONTEST ITALY, 2015
Low CPC, high impressions
Sorry, analytics cannot be disclosed
http://www.webing.it/
Webing86-90 Paul street
London EC2A 4NE
LONDON MILAN ROME @webingsocial webing @webingsocial
SOCIAL MEDIA
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