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The objective of the campaign was to create awareness about the TVC launch and a friend can get you a job via #YaarTuGodHai contest.
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Shine.com campaign#YaarTuGodHai
#YaarTuGodHai- build anticipation for twitter contest (June 10, 2013)
#YaarTuGodHai- twitter contest (11 June, 2013)
Shine.com campaign on June 11, 2013
Shine.com CampaignAgency: WebitudeTwitter Handle: @ShinedotcomHashtag: #YaarTuGodHai
#YaarTuGodHai (Pre-launch and launch) Twitter Contest:
To create awareness about the contest, tweets were posted June 10, 2013 using the hash tag #YaarTuGodHai.
Launch contest on June 11, 2013. using the hash tag #YaarTuGodHai.
We were asking the users various scenarios where there would say there friends YaarTuGodHai.
We also seeded Tweets on how friends can also get you a job through Shinedotcom.
The contest was live for 11 hours, from 11am to 10pm.
#YaarTuGodHai created the awareness about the TVC launch and a friend can get you a job.
We started getting excellent response and virality as soon as we started the contest.
Contest Teaser on Pre-launch Day
Kickoff Post
Guiding the Contestants
Winner Announcements
Winner Tweets ReTweets
Shine.com Campaign
Launch Day contest result#YaarTuGodHai
Snapshot of #YaarTuGodHaiTrending
World Trend # 4 India Trend # 1
#YaarTuGodHai started trending in India and Worldwide within 15 and 30 minutes of its launch respectively
Twitter Screenshots #YaartugodhaiFrom the Brand:
Other Brands:
Funny/Interesting Tweets by Twitterverse:
Like/Follow Shine.com on: Facebook: https://www.facebook.com/shinedotcom
Twitter: https://twitter.com/shinedotcom