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Self Snapshot: Sport Selfies Enhancing Identity & Extending Experiences
Fandom long existed before digital media
Old fashion forms of team-identificaiton
• Traditional visible signifiers of affiliation (face paint, jerseys, hats, car stickers, flags, etc.)
Digitally inspired forms of fan identification
• Digital signifiers of affiliation (avatars, blog/forum presence, selfies)
----Shareable affiliation via tech----
Sport selfies = digital validation
The digital integration and heavy emphasis of spreadable media in sport has given fans a network to a) express themselves b) find likeminded others, and c) extend the sport experience beyond game.
Sport Selfies --
Live it. Share it.
Remember it.
Cognitive Results in New Media Participation
1. Reveal; Allow fans to unveil socially identifiable attributes (recognition of names, logos, locations, words, brands)
2. Reminisce; (live attended events, social experiences, narrative transportation)
3. Reward; increase social connections, extended through digital communities; “might not be local but they feel local”
Additional Emotional results
① Self-esteem from group membership; inclusion
② Possession-self link (body as brand)
③ Contribution to greater collective (cognitive surplus)
Athlete Selfie Participation
By me for me by me for everyone
• Taps into innate desire to become creative producers
• Turning personal value into civic value
Branding SelfiesEmpowerment marketing strategy to challenge traditional selfie use.
Reebok redefining the selfie purpose: Most authentic self is with the shine of sweat, post physical
accomplishment – NOT w/a photoshop filter.
Tournament Selfie Use
Authentic, Call to Action, Affirmation of Identity
Selfie tie-ins to corporate sponsorship
• #SMSports creates business opportunities through fan identification in social media spaces
Experience is greater than the Game
Selfies certify fan affiliation and fuse the sport experience in social identity.
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