Peter lund - Headstart Trendseminar

2014

THE INTERNET OF

THINGS

TRACK YOUR HEALTH

WITHINGS

CONNECTED HOME

NEST

BEDDIT

ZZZZZzzzz

MOTOROLA 360

SMART WATCHES

FLOWER POWER PARROT H20

THE YEAR WHERE WEKNOW WHAT YOU EAT, BEFORE YOU EAT IT.

BAIDU CHOPSTICKS

SOME MORE QUESTIONABLE?

TRACKING POINT

NIKE+ FUELBAND SE

GOOGLE GLASSGOOGLE GLASS

TRACKING HAS BECOME A COMMODITY

WHAT MATTERS IS WHAT WE DO WITH THE DATA?

DUOLINGO

VIRTUAL ALTER EGO

BUT HAVE FUN DOING IT

BE MORE RELEVANT MORE PERSONAL REMOVE FRICTION

1 TO 1 RELATIONSHIPS

ACROSS MILLIONS

CONTEXTUAL CONTENT

NIKE+ FUELGUIDE

NIKE+ FUELGUIDE

SERVICES THAT LEARNS

KNOWS WHAT YOU WOULD LIKETO WATCH NEXT.

NETFLIX

IT’S TIME TO LEAVE

GOOGLE NOW

AMAZON KNOWS WHAT YOU LIKE BEFORE YOU LIKE IT

‘ANTICIPATORY SHIPPING’

THE CONSUMER IS ALWAYS RIGHT

DESIGNED EXCLUSIVELY FOR 6 BILLION PEOPLE

TRACKING A COMMODITYMORE PERSONALISATIONHARDER TO CUT THROUGHINDIVIDUALS ARE ACTING

DATA SOURCING

TEST AND LEARN

EMPATHY

PETERAMMENTORP