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26 ideas to improve your Facebook ads -- We recently announced the availability of our award-winning Open Signals platform, and the interest has been phenomenal. To help you understand just how powerful Open Signals can be for your Facebook campaigns, we’ve put together an Idea Book with 26 different potential uses for Open Signals. With Open Signals, you can: • Synchronize TV and Facebook ads • Trigger different ads based on the weather • Show inventory-based ads that update automatically based on what’s in stock
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Ideas For Real-Time
Facebook Ads
26
Fact: Facebook activity does
not happen in a vacuum.
Signals and indicators from the outside world –
such as inventory, traffic, TV ads, even the
weather outside - can have a profound effect on
consumer behavior inside of Facebook.
If you AREN’T designing
Facebook campaigns with
these signals in mind…
…you’re missing out on
a HUGE opportunity!
Optimal’s Open Signals lets
you link any outside data
feed with your Facebook ad
campaigns.
Inventory
Traffic
TV commercials
Coupon redemptions
Weather
Trending topics
Can’t wait to learn more
about Open Signals? Click
the orange button and we’ll
contact you shortly.
Ok! Ready to see some
examples of real-time
Facebook ads you can
run with Open Signals?
Ecommerce
Increase website
traffic.
If website traffic drops more than
5 percent below its daily average,
drive more visits by showing ads to
a targeted audience on Facebook.
Shopping cart
abandonment.
If a customer abandons their
shopping cart on your website,
retarget them immediately with
ads on Facebook Exchange.
Inventory-based
promotions.
If a specific product goes on sale,
generates positive margins, and
you have more than 50 in stock,
show Facebook ads.
Retail
Quickly move
surplus product.
You sell a lot of products with
short shelf lives. Whenever you
have a surplus, trigger a Facebook
ad with a discount to sell it quickly.
Get more in-store
foot traffic.
If in-store foot traffic drops below
average, show geo-targeted ads to
everyone on Facebook within a 10-
mile radius.
Get ahead of the
competition.
Whenever your competitor runs a
huge sale, trigger a price-match
guarantee ad on Facebook. Set it
to deactivate when the sale ends.
Travel
Whenever you have a last-minute
hotel room cancellation, trigger a
Facebook ad immediately to
advertise the vacancy.
Fill up your empty
hotel rooms.
If flights to the Caribbean drop
below $300, advertise a beach
vacation package to all your
Facebook fans and customers.
Take advantage of
airfare sales.
Whenever your competitors planes
are delayed, trigger Facebook ads
within a 25-mile radius of that
airport to advertise your own
stellar reliability.
Demonstrate your
reliability.
Mobile
Whenever downloads of your
mobile app drop below average,
activate a Facebook mobile app
download campaign.
Increase mobile
app downloads.
If a user hasn’t logged into your
app for more than five days,
encourage them to log back in
with a Facebook mobile app
engagement ad.
Keep mobile app
users engaged.
The CEO emails you - you need to
pause an active Facebook
campaign ASAP! Text “Pause” to a
pre-determined number to
instantly pause your ads.
Trigger or pause
ads via SMS.
Trending Conversations
It’s Ohio vs. Oregon, and Ohio
scores a touchdown! Celebrate
the win by triggering Facebook
ads for Ohio jerseys (excluding
Oregon fans, of course).
Support the
winning team.
Public transit is delayed (again!).
Activate Facebook ads to promote
your ride-sharing service within 5
miles of the delay.
Respond to
transit delays.
For all metro areas where flu
rates are on the rise, show
Facebook ads to encourage the
public to get vaccinated.
Stop the flu
before it starts.
A popular singer endorses a
product you sell. As long as
Facebook’s PTAT (people talking
about this) stays high, show ads
for that product.
Take advantage
of pop culture.
Television
If a TV show is popular in certain
regions, show geo-targeted
Facebook ads for a similar show
during the commercial breaks.
Zero in on the
right audience.
Every time your competitors’ ads
show on TV, trigger your ads to
appear on Facebook in the same
regions, at the same time.
Vanquish your
competition.
You’re promoting a new movie.
Synchronize your ad campaigns
so that the movie trailer appears
on Facebook within two seconds
of airing on TV.
Be multi-channel
in real-time.
Financial Services
If stocks are going up, advertise a
free online trading account. If
they’re going down, advertise a
fixed rate CD account.
Stay tuned to the
markets.
If odds of hazardous weather are
high in any of 40,000 targeted
metro areas, show Facebook ads
for homeowners insurance.
Change with the
weather.
If the price of gold is going up,
show ads that urge consumers to
sell their unwanted jewelry. If it’s
going down, advertise low prices
on gold coins.
Know when to
buy or sell.
If car thefts are on the rise in any
of 50 major US cities, trigger geo-
targeted Facebook ads for car
insurance with comprehensive
auto theft coverage.
Give customers
peace of mind.
Other Real-Time Signals
If call center volume is unusually
high, trigger Facebook ads to your
customers that direct them to
your online support page.
Be a customer
service rockstar.
When the number of available
tickets to a music show dips
below 50, show last-chance ads.
Stop the ads as soon as the last
ticket sells.
Sell out a music
show.
It’s election day! If voter turnout
in your district is lower than
projected, show ads reminding
citizens to get out and vote.
Do your civic
duty.
Ready to learn how Open
Signals can help you
integrate real-time signals
into Facebook ads?
Questions? Email sales@optimalsocial.com.
Thanks!
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