Ideas For Real-Time

Facebook Ads

26

Fact: Facebook activity does

not happen in a vacuum.

Signals and indicators from the outside world –

such as inventory, traffic, TV ads, even the

weather outside - can have a profound effect on

consumer behavior inside of Facebook.

If you AREN’T designing

Facebook campaigns with

these signals in mind…

…you’re missing out on

a HUGE opportunity!

Optimal’s Open Signals lets

you link any outside data

feed with your Facebook ad

campaigns.

Inventory

Traffic

TV commercials

Coupon redemptions

Weather

Trending topics

Can’t wait to learn more

about Open Signals? Click

the orange button and we’ll

contact you shortly.

Ok! Ready to see some

examples of real-time

Facebook ads you can

run with Open Signals?

Ecommerce

Increase website

traffic.

If website traffic drops more than

5 percent below its daily average,

drive more visits by showing ads to

a targeted audience on Facebook.

Shopping cart

abandonment.

If a customer abandons their

shopping cart on your website,

retarget them immediately with

ads on Facebook Exchange.

Inventory-based

promotions.

If a specific product goes on sale,

generates positive margins, and

you have more than 50 in stock,

show Facebook ads.

Retail

Quickly move

surplus product.

You sell a lot of products with

short shelf lives. Whenever you

have a surplus, trigger a Facebook

ad with a discount to sell it quickly.

Get more in-store

foot traffic.

If in-store foot traffic drops below

average, show geo-targeted ads to

everyone on Facebook within a 10-

mile radius.

Get ahead of the

competition.

Whenever your competitor runs a

huge sale, trigger a price-match

guarantee ad on Facebook. Set it

to deactivate when the sale ends.

Travel

Whenever you have a last-minute

hotel room cancellation, trigger a

Facebook ad immediately to

advertise the vacancy.

Fill up your empty

hotel rooms.

If flights to the Caribbean drop

below $300, advertise a beach

vacation package to all your

Facebook fans and customers.

Take advantage of

airfare sales.

Whenever your competitors planes

are delayed, trigger Facebook ads

within a 25-mile radius of that

airport to advertise your own

stellar reliability.

Demonstrate your

reliability.

Mobile

Whenever downloads of your

mobile app drop below average,

activate a Facebook mobile app

download campaign.

Increase mobile

app downloads.

If a user hasn’t logged into your

app for more than five days,

encourage them to log back in

with a Facebook mobile app

engagement ad.

Keep mobile app

users engaged.

The CEO emails you - you need to

pause an active Facebook

campaign ASAP! Text “Pause” to a

pre-determined number to

instantly pause your ads.

Trigger or pause

ads via SMS.

Trending Conversations

It’s Ohio vs. Oregon, and Ohio

scores a touchdown! Celebrate

the win by triggering Facebook

ads for Ohio jerseys (excluding

Oregon fans, of course).

Support the

winning team.

Public transit is delayed (again!).

Activate Facebook ads to promote

your ride-sharing service within 5

miles of the delay.

Respond to

transit delays.

For all metro areas where flu

rates are on the rise, show

Facebook ads to encourage the

public to get vaccinated.

Stop the flu

before it starts.

A popular singer endorses a

product you sell. As long as

Facebook’s PTAT (people talking

about this) stays high, show ads

for that product.

Take advantage

of pop culture.

Television

If a TV show is popular in certain

regions, show geo-targeted

Facebook ads for a similar show

during the commercial breaks.

Zero in on the

right audience.

Every time your competitors’ ads

show on TV, trigger your ads to

appear on Facebook in the same

regions, at the same time.

Vanquish your

competition.

You’re promoting a new movie.

Synchronize your ad campaigns

so that the movie trailer appears

on Facebook within two seconds

of airing on TV.

Be multi-channel

in real-time.

Financial Services

If stocks are going up, advertise a

free online trading account. If

they’re going down, advertise a

fixed rate CD account.

Stay tuned to the

markets.

If odds of hazardous weather are

high in any of 40,000 targeted

metro areas, show Facebook ads

for homeowners insurance.

Change with the

weather.

If the price of gold is going up,

show ads that urge consumers to

sell their unwanted jewelry. If it’s

going down, advertise low prices

on gold coins.

Know when to

buy or sell.

If car thefts are on the rise in any

of 50 major US cities, trigger geo-

targeted Facebook ads for car

insurance with comprehensive

auto theft coverage.

Give customers

peace of mind.

Other Real-Time Signals

If call center volume is unusually

high, trigger Facebook ads to your

customers that direct them to

your online support page.

Be a customer

service rockstar.

When the number of available

tickets to a music show dips

below 50, show last-chance ads.

Stop the ads as soon as the last

ticket sells.

Sell out a music

show.

It’s election day! If voter turnout

in your district is lower than

projected, show ads reminding

citizens to get out and vote.

Do your civic

duty.

Ready to learn how Open

Signals can help you

integrate real-time signals

into Facebook ads?

Questions? Email sales@optimalsocial.com.

Thanks!

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