Marketing Community Events Using Social Medai

Marketing Your Community’s Events Using Social Media

Main Street Winter TrainingFebruary 12, 2015

Get these slides here:http://sarahtpage.com/MainStreetWinterTraining/

Step 1:Open Instagram /

Take a photo

Step 2:Add

#TXMSNac2015tag

Step 3: Upload to Instagram

Step 4: Stay tuned

Why social media and events?

PLAN PROMOTE ENGAGE EXTEND

Source: OgilvyOne

PLAN

Plan

Develop a timeline for promotions and announcements

Choose a social tool for event planning and registrations

Compile photos and videos needed for promotion

Create an event page on Facebook

Assign social media roles to your team– Content creators

– Content monitors

Schedule posts and tweets

Source: OgilvyOne and Marketo

Social Tool

Social Tool

Facebook Event

Scheduling

1

2

Scheduling on Facebook

4

3

Scheduling

PROMOTE

Promote

Create website or web presenceSocial integration

Distribute printed material– Social integration

Advertise on Facebook

Send out teasers based on timeline– Announcements (e.g., bands, speakers, vendors,

activities, etc.)

– Photos and videos from previous events

Create a hashtag and publicize it

Engage with local influencers

Web/Social Integration

Print/Social Integration

• Why advertise on Facebook?Huge audience

Highly targeted

Cost effective

Lots of display options

EASY!

Teasers

Teasers

Teasers

ENGAGE

Engage

Create and monitor conversations with fans, attendees, and influencers

Post in real time

Encourage attendees to create and share their own content

Showcase user-generated content at the event

Conversations

Conversations

Post in Real Time

Post in Real Time

Encourage Sharing

Photo: felinebird on Flickr

Encourage Sharing

Encourage Sharing

Encourage Sharing

Encourage Sharing

Showcase User-Generated Content

Showcase User-Generated Content

Watch This

EXTEND

Extend

Keep the conversation going

Peek behind the curtain

Encourage social feedback

Offers, specials, discounts

Extend

Prolong Conversation

Prolong Conversation

Prolong Conversation

Prolong Conversation

Prolong Conversation

Social Feedback

Social Feedback

Behind the Curtain

Behind the Curtain

Offers

Can I Help?

Call Me!

Follow Me

Linkedin.com/in/sarahpage

Facebook.com/SarahTPageConsulting

@pagetx

Sarah Page, PrincipalSarah T. Page Consulting, LLC

http://sarahtpage.comsarah@sarahtpage.com

512.914.8873

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Thank You!Questions?