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www.hotdogpr.com | Copyright 2014
People Join LinkedIn Every Second2Million users on LinkedIn &300100Million in the US
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• A Decade in Online Marketing• Principal at Hot Dog Marketing• Strategic Partner of Over 100
Central Texas Small Businesses• Certified Career Coach• Proud Mom and Wife
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Clients and Employers
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Clients and Employers
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• Hire a professional• Good lighting (outside at dusk or
early morning is usually a good bet)
• Clear view of your face and eyes• Dress professional• Smile!
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• Add Volunteer Work• Add Media (Videos, Slide Shows)• Give Recommendations• Ask for Specific, Thoughtful
Recommendations• Be Thorough
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When should I update my profile?
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• Have a content calendar• Good professional/company news• Links to original content (blogs, long-
form posts)• Timely financial news• Event information
• Post 2-5 times a week• Be a valuable resource
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• Post between 7 AM and 9 AM on a Tuesday or Thursday
• Attach an image• Use original content• Post in groups• Comment positively on others’• Use Hootsuite• Respond quickly
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• Long Form Posts and The Pulse• Groups• LinkedIn Advertising
www.linkedin.com/in/jessicascanlon
www.facebook.com/hotdogmarketing
www.twitter.com/hotdogmarketing
www.hotdogpr.com jessica@hotdogpr.com
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