LinkedIn and Social Media Strategy for Customer and Talent Attraction

LINKEDIN AND SOCIAL MEDIA STRATEGY FOR CUSTOMER AND TALENT ATTRACTION

Craig Fisher Head of Strategy, fisher VISTA CEO TalentNet, LLC cfisher@fishervista.com Twitter Instagram @Fishdogs 214.394.0909

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PROSPECTING REVERSED HOW TO GET FOUND AND LOOK LEGIT WHEN THEY CHECK YOU OUT

!   Talent and prospect attraction should be attractive

!   Don’t be a job spammer or sales spammer

!   Do share great content and tell a good story online

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SHARING CONTENT= MORE ENGAGEMENT

!   According to Facebook, photos and videos posted to Facebook create anywhere from 100%–180% more engagement than the average post.

!   Facebook now demotes edgerank for Page Status Updates with no visuals attached

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EVERY PERSON IS A BRAND AMBASSADOR

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!   Know !   Like !   Trust

PEOPLE DO BUSINESS WITH PEOPLE THEY

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SOCIAL MEDIA IS SOCIAL (PERSONAL)

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BE A GREAT RESOURCE!

Professional !   Career Tips

!   Business Tips

!   News Items

!   Industry Information

!   Social Media

Personal !   Lifestyle

!   Vacations

!   Family

!   Hobbies

!   Humor

Company !   Product

!   Support

!   Culture

BE CREDIBLE AND HELPFUL!

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PROFESSIONAL RELATIONSHIPS BEGIN WITH A FOCUSED PROFESSIONAL

!   What is your goal?

!   Who is your target audience?

!   What message do you need them to hear?

THINK OF YOUR LINKEDIN PROFILE AS A MARKETING DOCUMENT TO ATTRACT YOUR TARGET AUDIENCE

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of traffic from Google organic search results go to the first item listed.

BE FOUND!

!   SEO for your own name

!   SEO for your search terms

!   Make sure you have a good profile pic!

!   If you are going to share content you should look legit when your audience checks you out

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SEO – OWN YOUR NAME

The “other” Craig Fisher

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SEO – OWN YOUR SEARCH TERMS

No way!! …WAY!

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SEO – USE KEY WORDS

!   Your name

!   Locations

!   Keywords people would use to find you or your company

!   Skills you recruit for

!   Company Name

!   Industry keywords

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UNCHECK THE BOX

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CHECK THE BOX

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USE UPDATES STRATEGICALLY

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SUMMARY Say what you do

Show you’re better

Be human

Provide keywords

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SEO – EXPERIENCE

Job tags (keywords)

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78% of CMOs think that custom

content is the future of marketing

50% Nearly 50% of companies now have content

marketing strategies

3/5 Of the largest U.S. recruiting teams share 3rd party content on their

Linkedin company page

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HRMARKETER INSIGHT

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HRMARKETER INSIGHT

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FACEBOOK GRAPH SEARCH The most powerful social search engine, period.

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Simplewash helps you clean up your Facebook profile.

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!   Build your network

!   Manage your lists

!   Share content

!   5:1 Ratio

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Statigram works with your Instagram account to help you grow a social-rich media strategy, effectively interact with your community and measure your efforts with metrics. Follow me and see how I do it at instagram.com/fishdogs.

Instagram @fishdogs

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JobGram - 'Send visually engaging job opportunity strauight to the people'

PinTheJob - 'Jobgraphics'

Vine (Apple app) - 'Create short, beautiful, looping videos.’

RESIZE.IT- A site to easily resize all of your images quickly.

VISUAL.LY- Beautiful infographics. They even have a CORGI ONE!

PIKTOCHART- A way for you to create your own infographics. Time to put down that stock photo.

EASEL.LY- Not just a way for you to create infographics, but a way to share too.

TABLEAU- Numbers look at tad boring all alone, time to visualize some of that data.

WORDLE- Tool to generate sweet word clouds.

ISSUU- Create online magazines.

If This Then That - 'IFTTT is a service that lets you create powerful connections with one simple statement, if this then that.' < One of Craig's all-time favorite tools

Crowdbooster - 'Crowdbooster offers social media analytics with suggestions and tools to help you improve your online presence.'

SocialBro - 'With SocialBro you can manage and analyze your Twitter Community.‘

Twitter Feed - 'Offers to tweet the last posts published in a blog via the RSS feed.'

Buffer -'Easily add great articles, pictures and videos to your Buffer and we automatically share them for you through the day.'

Statigram - 'Instagram client online: Great web viewer, social analytics, tools for contests & brand community management.'

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Want help with social media or other marketing and media relations projects? Check us out.

THE COOLEST TOOL IS

YOU!

THANK YOU! (YOU ROCK)

Digital Strategy, Linkedin Training, Social Media and Cool Tools for Humans in Sales and Recruiting

CRAIG FISHER STRATEGIST ! SPEAKER ! TRAINER

cfisher@fishervista.com Twitter @Fishdogs 214.394.0909