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Craig Fisher presented at TalentNet Live Social Recruiting Conference in Dallas at Pizza Hut HQ 9/13/13 Linkedin Profile Optimization for Talent and Customer Attraction
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PROFILE OPTIMIZATION, COMMUNICATIONS AND PROSPECTING
Craig FisherVice President of, fisher VISTACEO TalentNet, [email protected] Twitter @Fishdogs214.394.0909
HTTP://YOUTU.BE/JOFNR_WKOCE
VIRAL = MAGNETIC
WHAT DOES THE FOX SAYHARLEM SHAKEGANGNAM STYLE
EVERY EMPLOYEE A BRAND AMBASSADOR
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SOCIAL MEDIA IS SOCIAL (PERSONAL)
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BE A GREAT RESOURCEProfessional:
• Career
• Interviewing
• Hiring
• Job Search
• Resumes
• Social Media
Company:
• Lifestyle
• Vacations
• Family
• Hobbies
• Humor
Personal:
• Company
• Support
• Culture
• Jobs
BE CREDIBLE AND HELPFUL!
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Every second, 2 new members join LinkedIn.
That is the equivalent of the entire enrollment of the Ivy League joining LinkedIn every day.
CRAZY GROWTH
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What is your goal?
Who is your target audince?
What message do you need them to hear?
PROFESSIONAL RELATIONSHIPS BEGIN WITH A FOCUSED PROFESSIONAL.
THINK OF YOUR LINKEDIN PROFILE ASA MARKETING DOCUMENT TO ATTRACTYOUR TARGET AUDIENCE
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SEO – OWN YOUR NAME
The “other” Craig Fisher
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SEO – OWN YOUR SEARCH TERMS
No way!! …WAY!
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SEO – USE KEY WORDS•Your name•Locations•Keywords people would use to find you or your company•Skills you recruit for•Company Name•Industry keywords
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UNCHECK THE BOX
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CHECK THE BOX
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USE UPDATES STRATEGICALLY
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SUMMARY Say what you do
Show you’re better
BeHuman
Provide keywords
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SUMMARYSay what you do
Show you’re better
Be Human
Provide keywords
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SEO - EXPERIENCE
Job Tags(keywords)
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PROSPECTING
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Complete your profile
Get Recommendations
Build Your Connections
Join Groups
Add Content
Link to other Social Sites
Use Advanced Searches
7 STEPS TO MAXIMIZING
CREDIBILITYCONNECTIONCONVERSION
Remember – it all starts with a credible profile. All of your activity on LinkedIn will point people back to your profile.
Would you call you?
CREDIBILITYCONNECTIONCONVERSION
CREDIBILITYCONNECTIONCONVERSION
Templates for Invites. “You’re an important part of my professional network in the real world, and I’d like for you to be a key part of my online network.”
“We met last night at the (Event) and I’d like to add you to my LinkedIn network so that we can stay in touch and help each other.”
“We haven’t had an opportunity to meet in the offline world, but I think it would be great for us to connect on LinkedIn because…”
CREDIBILITYCONNECTIONCONVERSION
Convert!
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Know
Like
Trust
PEOPLE DO BUSINESS WITH PEOPLE THEY
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SHARE AND LEVERAGEHow long would it take to update people with this?
Use LinkedIn to leverage your reach into your network.
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STATUS UPDATESLinkedIn Status Update Vs. What You Had for Lunch
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Post a link that would be of interest to people in your network. Tell your network about a professional event you are going to, or have just attended (networking event, trade conference, industry convention, Chamber of Commerce meeting).
Announce a project that you are starting or have completed for your job. Share a business success you’ve recently had – a happy client or a rave review.
Make a recommendation to your network about a service, product, website, software package, company, book, etc. that has been useful to your business.
Ask your network for a specific connection that you are looking for.
Remind people about the characteristics of an ideal business referral for you, or just ask for referrals.
WHAT TO SHARE
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GROUPS
An opportunity to connect with those who have similar interests
1.2 Million+ to Choose From – Start with 5-15
Can connect with:
Alumni
Industry/Trade/Profession
Association
Geographic
Philanthropic
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So it’s not just about sourcing…
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CONVERSATIONAL PROFILING
Who do you know in common?
What does the photo tell you?
Where have they worked and where did they go to school? (Are there connections in those areas?)
What does the summary say about the person?
What groups is the person a member of?
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Finish Profile Credibility Changes
Bring Offline Network Online
Join Groups
Post a Status Update
ACTION STEPS
THE COOLEST TOOL ISYOU!
THANK YOU!(YOU ROCK)
THANK YOU!(YOU ROCK)
Digital Strategy, Linkedin Training, Social Media and Cool Tools for Humans in Sales and Recruiting
CRAIG FISHERSTRATEGIST SPEAKER TRAINER
[email protected] @Fishdogs214.394.0909
