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Laura Fitton, Spring 2007Homebound mom. Two kids under two.
NO business network in Boston
What’s Web 2.0?
Do I upgrade
my browser to see
web 2.0?
Twitter is
Dumb!
Heh.
http://discover.twitter.com/first-tweet
Twitter is
Dumb!
1. Identify your target audience
2. Know what they’re looking for
3. Attract and engage them
4. Build trust and earn leads
5. Measure and improve
Execute for Real Results
WRITE DOWN:Everything You Know About Personas
1 What are their challenges?
2 How are they measured?
3 What do they read?
4 What (and where) do they share on
social media?
WRITE DOWN:Everything You Know About Personas
1 What are their challenges?
2 How are they measured?
3 What do they read?
4 What (and where) do they share on
social media?
Share Material Relevant to Their Lives
• Content types that fit with everything you know about their lives
• Solutions to their challenges• Tools to help them crush their
numbers• Must-read articles and digests• Shareable items that will make them
look good
Tweet Quote!
“Make the customerthe hero of your story.Ann HandleyChief Content OfficerMarketingProfs
Image Credit: Fotographia Guerilla
Either write something worth reading or do something worth writing about.Benjamin Franklin“
Image Credit:lhalstead
37
Be helpful.
Helpful
Relevant
Remarkable
Frequent
ask yourself how you can be of service to your current and potential customers. What problems can you solve? What questions can you answer? What knowledge can you share?
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/10291/Helpful-is-the-New-Viral.aspx#ixzz1GsSghdGN
Helpful is the new viral.
37
• Your grade and checklist to-dos
http://grader.com
• Marketing Library
http://hubspot.com/library
• Marketing Academy http://
academy.hubspot.com
• Social Inbox free trial: http://bit.ly/
trySI
FREE TOOLS:
Am I Doing it Right? Results matter, not raw effort
• What’s in it for THEM?• What is your community for and how do you
nurture it?• Who can you help? (first via Twitter, later
with your product?)• Where are the people who need you already
tuned in?
Blogging Social SEO
Tools to Attract Visitors
Tools to Convert Leads
Tools to Close Customers
Landing Pages
Forms
Email MarketingAutomation
Analytics SalesforceSync
Calls-to-actionLead
Management
All the tools you need to do marketing – all in one
place.
Four FREE TOOLS FOR YOU:Your grade and checklist to-dos
http://grader.com
Marketing Library
http://hubspot.com/library
Marketing Academy
http://academy.hubspot.com
Try Social Inbox:
http://bit.ly/trySI
THANKYOU!
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