Komfo & Pentia Webinar: Dark Social

Dark Social &Dark Patterns

Vera VerkooijenPartner relations & eventsKomfo

Laura Forne ElkowCustomer relations managerKomfo

LisbethPartner Director@Lisbethchawes

This is who you’re listening to

AstridSocial media consultant@astridhaug

Agenda

Where does dark social come from?

Where does dark social come from?

How much traffic comes from dark social?

Dark social x4

Traffic from social

Dark social share by sector

Get insights into dark social

Paradox:

We want to increase sharing but we want to reduce dark social

@lisbethchawes

3 Tools To Reduce (Social) Data Illiteracy

Freeanalytics.komfo.com

Analytics.twitter.com

See how your brand or product get mentions

• Embrace dark social• Encourage social sharing• Reduce data illiteracy

How to bridge the gap?

Not all social shares are equal

Get insights on how your website gets shared

SearchmetricsChartbeat

Connect Google Analytics with Social

@lisbethchawes

See how social contribute to the bottom line

What’s next?

Komfo Connect

Lisbeth ChawesPartner Directorlic@komfo.com@LisbethChawes

REACH OUT!