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Youtube is the number 2 search engine in the world. That's something that a lot of people say. However, how do we actually go about using this to grow our blogs, businesses and brands? This is a talk I did at Digital Colab in San Diego, where I showed in detail how I built my Biology blog and business using youtube. I provide the exact strategies I used so that you can use similar strategies to take your business to the next level.
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How To Use Youtube To Market Your
Business
www.becomeablogger.com @LeslieSamuel
How blood flows through the heart
How blood flows through the heart
Do You Have A Message To Share?
We Are ALL Visual Learners
The Benefits
#2 Search Engine
Your Ideal Target Person
What Problem?
How will you help?
Be CLEAR and then make videos
Your Unique Value Proposition
Sweet Spot: 3 - 5 minutes
How Much To Cover
Should You Type A Script?
General OutlineTell them what you’re going to tell them
Tell it to them
Tell them what you told them
Your Email List
Screencasts vs. On-Camera
Software/Equipment for Screencasts
Presentation Software
Keynote (Mac)
Powerpoint (Mac/PC)
OpenOffice (Mac/PC)
Software/Equipment for ScreencastsLooking Good
Nice pictures
canstockphoto.com
commons.wikimedia.org
moreguefile.com
Take pictures
Not a lot of text
Software/Equipment for ScreencastsWacom Pen & Tablet
Writing on screen
Screen Recoding Software
Screenflow (Mac)
Camtasia (Mac/PC)
Camstudio (PC only - FREE)
Equipment for On-CameraDecent Camera
Smartphone
DSLR
Camcorder
Webcam
IMPORTANT: Mic input
Equipment for On-Camera
Miscellaneous EquipmentAudio
Lapel/Lavalier mic - on camera
Audio-Technica ATR-3350 ($19.49)
Sennheiser EW 112P G3-A ($629.95)
USB mic - screencasts
Software for EditingScreenflow (Mac)
iMovie (Mac)
Camtasia (PC/Mac)
Sony Vegas (PC)
74% of people suffer from speech anxiety - NIMH 2013
The Normal Factor
Tips For Being Awesome
Relax Before Recording Your Videos
Create ANOTHER
Video
Don’t Worry About Who’s Watching
Look DIRECTLY Into Camera
Watch And Learn
Our Friend Google CAN’T READ VIDEO
Search Engine Optimization
Bad Example
Good Example
KeywordsImportant for relevance
Important for suggested videos
I.e. Action potential, nerve impulse, depolarization, repolarization, Interactive Biology
What You Need To Know About The Big G.
Google can’t read video
Focuses on TEXT
Google has the power to send you LOTS of TRAFFIC
How To Leverage Your Videos
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