View
607
Download
0
Category
Preview:
DESCRIPTION
Sachin Rao, our Reputation Management & Online PR expert has “reviewed” some popular “review” websites and has elucidated pointers on how they work. He also tells us why is it absolutely critical for B2C brands to “listen” to conversations about them on these sites, and “respond” to them. Let us know your thoughts in the comments below.
Citation preview
How Do Review Websites Work?
By
Sachin Rao Online Reputation Management
SMG Convonix
What are Review Websites?
A review site is a website on
which reviews can be posted
about people, businesses,
products, or services
What do you read Reviews about?
Food?
Gadgets? Automobile?
Hotels?
Types of Review Websites!
Why Should Brands Be Present on Review Websites?
To Decrease Negativity Keeping customers Happy!
Most Active Business Verticals on Review Websites
Negative Review is Written
Review Website identifies the
Negative Review
Website informs the Brand if they have an account
Brand in turn responds to the
Review
No harm is caused to the
Brand
Negative Review is Written
Review Website identifies the
Negative Review
Review Website Doesn’t inform the
Brand/Brand Remains Unaware
No response to the review
Negativity Increases
There can be 2 Scenarios once a Review has been written
Situation 1
Situation 2
The above representation reiterates how critical it is for Brands to be present on
Review Websites
Mouthshut.com
Mouthshut.com is Consumer Review Website
It is one of India’s most popular review sites.
Mouthshut.com
• Mouthshut.com gives users a platform to express their views about a Product/Service
• Users can give a detailed account of the Pre-Sale / After-Sale service of a Product, Interaction
with the dealer or any other experiences worth sharing
• User can rate the Product according to their overall buying experience experience
• On a Product/Brand page, an aggregate of all the ratings are mentioned.
Brands on Mouthshut.com
Mouthshut.com also gives Businesses a platform to reply to their consumers.
Complaint Brand Replies…
Why Mouthshut.com?
For Businesses
• Make New Customers
• Maintain Reputation
• Keep Existing Customers happy
For Users
• Post reviews and help others make a decision
• Complaint/Appreciate any Brand/Product
• Interact with other Customers
Other Reasons
• Mouthshut.com has terrific ranking potential and if the negativity on the website is not addressed, it could give rise to a lot of negative chatter for a brand online
Burrp!
Burrp! is one of India’s leading Restaurant review websites.
Burrp!
Rate Restaurants!
• Powered by trusted users and their recommendations.
• Platform for everyone, especially food enthusiasts, to share their opinions with fellow foodies, interact with restaurants and provide feedback
• Offers a city wise breakdown of restaurants and shows results according to the selected city
• Additionally reviews Beauty Products, Shopping Products, Local Events etc
Burrp!
Restaurant Page on Burrp!
Its always nice to say Thank you!
Burrp! Allows restaurants owners to respond to reviews and interact with their customers.
This is a novel way of ensuring customer loyalty and satisfaction!
TripAdvisor.com
TripAdvisor is the world's largest travel sites
With 125 million reviews and opinions covering more than 3.1 million accommodations,
restaurants and attraction, Tripadvisor is one of the major review websites in the world.
TripAdvisor.com
• TripAdvisor is a One - Stop shop for
all your travel needs. You can find
information, advice, and opinions
from millions of travelers to help you
plan your perfect trip.
• Once done with the research, you can
book your travel through one of the
booking agent partners listed on
TripAdvisor, such as Expedia,
Hotels.com.
TripAdvisor Hotel Classification
Classification 2
According to Price
According to Traveller Rating
According to Hotel Class
According to Ranking
Classification 1
Best Value Resorts
Romantic Getaways
Family Holidays Top Resorts
How to write TripAdvisor Reviews?
Reviews Ratings
How TripAdvisor Reviews look!
Reviews
Ratings
Related
Hotels
It Pays to be Popular!
Ask a Question – Forums!
Ripoffreport.com
The Ripoff Report allows users to post un-moderated and uncorroborated complaints known as 'reports' which
contain details of the user's experience with the company or individual listed in the report
Companies who have been named in a report may choose to respond by submitting a 'rebuttal'
which explains their side of the story
Ripoffreport.com
Other features on Ripoffreport.com
• Update a Report
• View Latest Reports
• Consumer Resources
• Consumers Say Thank You
• Legal Directory
Thank You!
Recommended