How I helped the DiG Festival trend to number 3 topic in Australia under @Uni_Newcastle

Preview:

DESCRIPTION

The University of Newcastle was proud innovation partner at DiG Festival. I was tweeting on behalf of UON via Uni_Newcastle and this content was retweeted the most according to BrandWatch.

Citation preview

SOCIAL MEDIA MONITORING | brandwatch.com | @brandwatch | contact@brandwatch.com | +44 (0)1273 234 290

#DiGFestivalSocial Media

Analysis

2© 2013 Brandwatch | www.brandwatch.com

#DiGFestival number 3 trending topic 3rd Oct

3

Summary: how #DiGFestival trended

© 2013 Brandwatch | www.brandwatch.com

4© 2013 Brandwatch | www.brandwatch.com

Twitter (obviously) dominates but Flickr contributed too:

SOCIAL MEDIA MONITORING | brandwatch.com | @brandwatch | contact@brandwatch.com | +44 (0)1273 234 290

Twitter Insights:

6© 2013 Brandwatch | www.brandwatch.com

Key Individual Influencers:

7© 2013 Brandwatch | www.brandwatch.com

Key Influencers ranked by Kred:

8© 2013 Brandwatch | www.brandwatch.com

Gender Breakdown:

9© 2013 Brandwatch | www.brandwatch.com

Top related #’s:

10© 2013 Brandwatch | www.brandwatch.com

Individual attendees Tweeted more than organizations:

11© 2013 Brandwatch | www.brandwatch.com

But of all Tweeters @uni_newcastle was retweeted the most:

12© 2013 Brandwatch | www.brandwatch.com

This meant that Newcastle Uni content trended strongly:

13© 2013 Brandwatch | www.brandwatch.com

Shaping the agenda:

14© 2013 Brandwatch | www.brandwatch.com

With a strong focus on Innovation:

15© 2013 Brandwatch | www.brandwatch.com

Consequently Newcastle Uni was the key #DiGFestival topic:

16© 2013 Brandwatch | www.brandwatch.com

Dominating the Opening day:

Recommended