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SOCIAL MEDIA MONITORING | brandwatch.com | @brandwatch | [email protected] | +44 (0)1273 234 290 #DiGFestival Social Media Analysis

How I helped the DiG Festival trend to number 3 topic in Australia under @Uni_Newcastle

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The University of Newcastle was proud innovation partner at DiG Festival. I was tweeting on behalf of UON via Uni_Newcastle and this content was retweeted the most according to BrandWatch.

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Page 1: How I helped the DiG Festival trend to number 3 topic in Australia under @Uni_Newcastle

SOCIAL MEDIA MONITORING | brandwatch.com | @brandwatch | [email protected] | +44 (0)1273 234 290

#DiGFestivalSocial Media

Analysis

Page 2: How I helped the DiG Festival trend to number 3 topic in Australia under @Uni_Newcastle

2© 2013 Brandwatch | www.brandwatch.com

#DiGFestival number 3 trending topic 3rd Oct

Page 3: How I helped the DiG Festival trend to number 3 topic in Australia under @Uni_Newcastle

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Summary: how #DiGFestival trended

© 2013 Brandwatch | www.brandwatch.com

Page 4: How I helped the DiG Festival trend to number 3 topic in Australia under @Uni_Newcastle

4© 2013 Brandwatch | www.brandwatch.com

Twitter (obviously) dominates but Flickr contributed too:

Page 5: How I helped the DiG Festival trend to number 3 topic in Australia under @Uni_Newcastle

SOCIAL MEDIA MONITORING | brandwatch.com | @brandwatch | [email protected] | +44 (0)1273 234 290

Twitter Insights:

Page 6: How I helped the DiG Festival trend to number 3 topic in Australia under @Uni_Newcastle

6© 2013 Brandwatch | www.brandwatch.com

Key Individual Influencers:

Page 7: How I helped the DiG Festival trend to number 3 topic in Australia under @Uni_Newcastle

7© 2013 Brandwatch | www.brandwatch.com

Key Influencers ranked by Kred:

Page 8: How I helped the DiG Festival trend to number 3 topic in Australia under @Uni_Newcastle

8© 2013 Brandwatch | www.brandwatch.com

Gender Breakdown:

Page 9: How I helped the DiG Festival trend to number 3 topic in Australia under @Uni_Newcastle

9© 2013 Brandwatch | www.brandwatch.com

Top related #’s:

Page 10: How I helped the DiG Festival trend to number 3 topic in Australia under @Uni_Newcastle

10© 2013 Brandwatch | www.brandwatch.com

Individual attendees Tweeted more than organizations:

Page 11: How I helped the DiG Festival trend to number 3 topic in Australia under @Uni_Newcastle

11© 2013 Brandwatch | www.brandwatch.com

But of all Tweeters @uni_newcastle was retweeted the most:

Page 12: How I helped the DiG Festival trend to number 3 topic in Australia under @Uni_Newcastle

12© 2013 Brandwatch | www.brandwatch.com

This meant that Newcastle Uni content trended strongly:

Page 13: How I helped the DiG Festival trend to number 3 topic in Australia under @Uni_Newcastle

13© 2013 Brandwatch | www.brandwatch.com

Shaping the agenda:

Page 14: How I helped the DiG Festival trend to number 3 topic in Australia under @Uni_Newcastle

14© 2013 Brandwatch | www.brandwatch.com

With a strong focus on Innovation:

Page 15: How I helped the DiG Festival trend to number 3 topic in Australia under @Uni_Newcastle

15© 2013 Brandwatch | www.brandwatch.com

Consequently Newcastle Uni was the key #DiGFestival topic:

Page 16: How I helped the DiG Festival trend to number 3 topic in Australia under @Uni_Newcastle

16© 2013 Brandwatch | www.brandwatch.com

Dominating the Opening day: