Hold Fokus - Einar Ben og Addi Atlondres

BAND IN A BOX

HOLD FOKUSThe idea

Imagine this happening to you?

CHANGE HABITSHabit: “At its core, a habit is simply a set of actions that has been automated.

You don’t expend energy thinking about it — you just do it.”

Potential clients: Who is the main character in the commercial

Us: The user is the main character in the commercial

Delay (ms)

Launched in Iceland July 2013

RECORD!

Made a change in behaviour

Imortality and friendship

GOODPlays250.000Shares on Facebook36.000+

Intense Media Coverage

Public Safety Campaign of the year 2013: Icelandic Marketing Association (ÍMARK) Best Campaign of the Year 2013: The Nexpo Awards Best Internet Based Campaign 2013: The Iceland Web Design Industry Association (SVEF)

BETTER1.5 Increase in the image / reputation index of Síminn

Capacent, Iceland, 2013

Percentage of young mobile users between 2012-2013 -Capacent

BEST

28% to 6%

87%Want an experience from a brand / company Edelman, 2014

SUCCESS IN NORWAY

–Johnny Appleseed

Myndband

vs.

HTML 5

35%

#utmeda #oruggborg

#ekkitapa #fimman

THANK YOU.

Arnar Helgi - arnarhelgi@tjarnargatan.is Einar Ben - einarben@tjarnargatan.is

www.tjarnargatan.is #somed2016