Google+ For Search And Social

Google+ For Search and Social

Devan Brown @devan_brown2

@devan_brown2

AGENDA -  Overview -  Benefits -  Set Up -  Google Authorship -  On Site Best Practices -  Features -  Content & Engagement -  Examples  

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Grew Up In Walla Walla

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Moved To Portland

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Landed At Anvil Media

OVERVIEW

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WHAT IS GOOGLE+? A social community

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WHAT IS GOOGLE+? A social layer across Google products

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WHAT IS GOOGLE+? An SEO powerhouse

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2014 SEO RANKING FACTORS

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Keyword"in"Title"Keyword"in"URL""

Keyword"in"Descrip@on"Existence"of"HI"

Keyword"in"Domain"Name"Keyword"in"H2"

Video"Integra@on"Sitespeed"

Existence"of"H2"%"Backlinkswith"Keyword"Existence"of"Descrip@on"

URL"is"no"Subdomain"Image"Count"

Number"of"external"links"%"Backlinks"from"same"country"Internal"Link"is"seldSreferen@al"

Keyword"in"internal"link"Keywords"in"Body"

Keywords"in"external"Links"Posi@on"of"Keyword"in"Title"(Word)"

Text"Character"length"Word"Count"

Posi@on"of"Keyword"in"Title"(Character)"HTML"length"

Word"Count"in"Anchor"Text"Number"of"internal"links"

Length"of"URL"%"Backlinks"with"Stopword"

SEOSVisibility"of"backling"URL"%"Backlinks"relSnofollow"

Tweets"Pinterest"

Facebook"Likes"Facebook"Comments"

Facebook"Share"Facebook"Total"

Number"of"Backlinks"Google"+1"

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AUDIENCE

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BENEFITS

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BENEFITS The people

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BENEFITS Topic focus

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BENEFITS Carousel Results

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BENEFITS Authorship and Publisher Markup

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BENEFITS Hashtags

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SET UP

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TYPES OF PROFILES

PROFILES -  Personal -  Identity across all Google

products -  One manager

PAGES -  Business and organizations -  Separate from profile identity -  Up to 50 managers

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PROFILE SET UP -  Start with a Google account https://accounts.google.com/SignUp

-  Populate all information

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PROVE YOU’RE HUMAN

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CHOOSE A PHOTO

-  At least 250x250 px

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FIND FRIENDS

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FIND PAGES

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FILL OUT ALL FIELDS

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ANCHOR TEXT FEATURE

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KEYWORD PLANNER TOOL

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SET UP BRAND PAGE

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Home> Pages

SET UP BRAND PAGE

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SET UP BRAND PAGE

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CONNECT G+ AND WEBSITE Verify in Google webmaster tools

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CONNECT G+ AND WEBSITE Add the rel=publisher tag to your homepage

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CUSTOM URL: PROFILE Profile> About tab> Get URL

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CUSTOM URL: PROFILE

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CUSTOM URL: PAGES -  10+ Followers -  30+ days old -  Verified business -  Profile photo

Google will review the URL and approve within a few days

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AUTHORSHIP

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AUTHORSHIP -  Blogs must credit individual authors -  Each author must have a personal G+ profile -  Author must apply for authorship

hFps://plus.google.com/authorship  

-  Add rel=author to head tag of website <a  href="[profile_url]?rel=author">Google</a>

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ON SITE BEST PRACTICES

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ON SITE BEST PRACTICES -  Follow buttons on every page

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ON SITE BEST PRACTICES -  Share buttons on every page

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FEATURES

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HOME BUTTON

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PROFILE

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PROFILE

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PEOPLE

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PHOTOS

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COMMUNITIES

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COMMUNITIES

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EVENTS

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HANGOUTS

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PAGES

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LOCAL

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SETTINGS

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CONTENT & ENGAGEMENT

GOOGLE TRENDS

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Justin Bieber Miley Cyrus Selena Gomez Brad Pitt

SOCIAL MENTION

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GOOGLE ALERTS

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EDITORIAL CALENDAR

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February 2014

-  Basecamp -  iCal -  Outlook Shared Calendar -  Excel -  Google docs

PUBLISH STEADY CONTENT

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CONTENT REPURPOSING Exis%ng  Content   Repurposing  Opportuni%es  

Blog  Post  /  Ar%cle   Use  quote  snippets  for  tweets  Record  blog  post  quotes  in  a  podcast  or  video  Use  themes  to  create  step  by  step  educa=onal  slides  Create  a  PDF  whitepaper  and  upload  to  targeted  communi=es  Upload  blog  photos  to  Google+,  Pinterest,  and  Reddit  Use  topics  to  create  weekly  TwiFer,  Facebook,  or  LinkedIn  chats  

News   Create  top  10  list  posts  for  headlines    Create  a  weekly  email  newsleFer  Create  weekly  LinkedIn  and  TwiFer  discussions  around  headlines  

Infographics   Use  snippets  for  status  update  facts  Use  data  points  to  make  singular  graphs  Create  summaries  and  write  them  into  a  blog  post  

Data   Infographics  Illustra=ons  Video  Blog  post  Tweetable  facts  

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USE STUNNING VISUALS -  Storify -  Copify -  Contently -  Scripted -  Elance -  99 designs -  Swiftly -  Infor.am -  PiktoChart -  StumbleUpon  

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TAKE QUALITY PHOTOS Stock Photos -  iStockPhoto -  Getty -  Shutterstock -  StockVault

Image Editing -  Gimp -  Paint.net -  PhoXo -  Photo Pos Pro -  PhotoScape

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HASHTAGS

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FORMAT TEXT

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FIND FRIENDS

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UTILIZE CIRCLES

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People> Your Circles

UTILIZE CIRCLES

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JOIN COMMUNITES

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IDENTIFY INFLUENCERS

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MAKE THEM ADVOCATES

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ENCOURAGE THEM TO ACT

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ASK QUESTIONS

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ASK FOR REVIEWS

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RIPPLES

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NEGATIVE COMMENTS

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NO NO

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EXAMPLES

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TOYOTA

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CADBURY

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RED BULL

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MASHABLE

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ANVIL MEDIA

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GRAND AMERICA

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@devan_brown2 https://plus.google.com/+DevanBrownAnvil @AnvilMedia Anvil Contact & Monthly newsletter: bit.ly/1pdpE0t Anvil Cheat Sheets: bit.ly/1qACF8e Google Plus Support

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Lunch & Learn Building Audience Personas the Right Way

August 13th, 2014 1-3pm

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http://bit.ly/RGHM6p

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THANKS!

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