EASTWEST PR Social Media Concept

BRINGING BusinessTO THE WEB

Social Media StrategyEASTWEST Public Relations

Jim Jamesjim@eastwestpr.com

What is Social Media?• Social media is information content created by people using highly

accessible and scalable publishing technologies.

• It is a shift in how people discover, read and share news, information and content.

• It combines sociology and technology, transforming monologue (one to many) into dialog (many to many) and represents the democratization of information, transforming people from content readers into publishers.

• Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal and business.

Why Social Media?

ConversationValue

Service

SocialMedia

Who Do We Reach Out To?Editorial

PublishingSales

Journalists & BloggersIndustry Associations

Overseas ChineseForeigners in China

Photography EnthusiastsSociologists & Anthropologists

Others

Where Do We Start?

How Does It Work?

Who Needs to be Involved?

And YOU, the ClientBecause your spokespeople are your brand

TACTICAL APPROACH

Facebook• Facebook as the social

platform, linking back to CNGI content

• Reach out to China-related groups– China (1,700+)– Travel China (76)– We love chinese food

(12,500+)– Overseas Chinese

Network (2,700+)– Chinese art photography

(79)

Facebook

Getting Content OnlineWe can:• Create CNGI fan page (or clean up group page)• Upload relevant press material to the page• Upload pictures & video to the page• Link to online coverage about the launch• Encourage journalists to become “Fans” and contribute

content– Prizes for best travelogue– Prizes for best photograph

Getting The Word OutWe can:• Identify a shortlist of groups and associations you can partner

with • Create link backs in other relevant groups• Offer a 6-month trial subscriptions to all group members who

register on cngint.com before X date (T&Cs apply)• Guests at the event can stand a chance to “Win a Tour for 2

to Henan” just by registering.

Maintaining The Momentum

Commitment Cadence

Consistency

ONE CLICK PUBLISHING

CASE STUDIES