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BRINGING Business TO THE WEB Social Media Strategy EASTWEST Public Relations Jim James [email protected]

EASTWEST PR Social Media Concept

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Page 1: EASTWEST PR Social Media Concept

BRINGING BusinessTO THE WEB

Social Media StrategyEASTWEST Public Relations

Jim [email protected]

Page 2: EASTWEST PR Social Media Concept

What is Social Media?• Social media is information content created by people using highly

accessible and scalable publishing technologies.

• It is a shift in how people discover, read and share news, information and content.

• It combines sociology and technology, transforming monologue (one to many) into dialog (many to many) and represents the democratization of information, transforming people from content readers into publishers.

• Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal and business.

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Why Social Media?

ConversationValue

Service

SocialMedia

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Who Do We Reach Out To?Editorial

PublishingSales

Journalists & BloggersIndustry Associations

Overseas ChineseForeigners in China

Photography EnthusiastsSociologists & Anthropologists

Others

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Where Do We Start?

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How Does It Work?

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Who Needs to be Involved?

And YOU, the ClientBecause your spokespeople are your brand

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TACTICAL APPROACH

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Facebook• Facebook as the social

platform, linking back to CNGI content

• Reach out to China-related groups– China (1,700+)– Travel China (76)– We love chinese food

(12,500+)– Overseas Chinese

Network (2,700+)– Chinese art photography

(79)

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Facebook

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Getting Content OnlineWe can:• Create CNGI fan page (or clean up group page)• Upload relevant press material to the page• Upload pictures & video to the page• Link to online coverage about the launch• Encourage journalists to become “Fans” and contribute

content– Prizes for best travelogue– Prizes for best photograph

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Getting The Word OutWe can:• Identify a shortlist of groups and associations you can partner

with • Create link backs in other relevant groups• Offer a 6-month trial subscriptions to all group members who

register on cngint.com before X date (T&Cs apply)• Guests at the event can stand a chance to “Win a Tour for 2

to Henan” just by registering.

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Maintaining The Momentum

Commitment Cadence

Consistency

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ONE CLICK PUBLISHING

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CASE STUDIES

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