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Each One, Grow One: Social Media
Each One, Grow OneOptimizing your social media presence to attract customers
Presented by < add your name><add your title><Add presentation date>
Each One, Grow One: Social Media
2
Each One, Grow One: Ten things a lender looks for in a business plan
About your facilitatorFacilitator’s NamePosition/titleBranch location (if applicable)
email address
2
Each One, Grow One: Social Media
3 This workshop seriesis supported by Western Economic Diversification Canada.
Each One, Grow One: Social MediaEach One, Grow One: Social Media
Housekeeping rules
About Vancity
About your facilitator
Each One, Grow OneOptimizing your social media presence
Introductions
Each One, Grow One: Social Media
About Vancity
It is the largestCredit
union in Canada
Started with 14
members and…
$22 dollars in assets in 1946.
It has more than 509,000
members, $18.6 billion in assets
and more than 2,600 employees
Each One, Grow One: Social Media
6
Each One, Grow One: Ten things a lender looks for in a business plan
Vancity is a co-operative6
Seven co-operative principles:1. Voluntary and open membership2. Democratic member control3. Member economic participation4. Autonomy and independence5. Education, training and
information6. Co-operation among co-operatives7. Concern for community
Each One, Grow One: Social Media
Agenda
• Introduction• 5 questions to answer to start/optimize your social media
– What’s my strategy?– Where should I be?– What should I post?– How much time should I spend?– How to build a following?
• Fact or Myth?• Things not to do
Each One, Grow One: Social Media
What’s my strategy?Good! You’re not jumping into this with no plan.
Q1
Each One, Grow One: Social Media
What’s my strategy?
What’s your overall business strategy?
What are the opportunities for social media to help meet your business objectives?
Each One, Grow One: Social Media
Social media is a channel
It’s an extension of what you already do in:
Marketing
Communications/PR
Public engagement
Customer service
Each One, Grow One: Social Media
Deepen relationships with existing customers
Reach potential customers
Social media can help…
Each One, Grow One: Social Media
Where should I be?Facebook, Twitter, Instagram, Snapchat. Where do I even begin?
Q2
Each One, Grow One: Social Media
Where should I be?
Where are your current and potential customers?
Where is your product being discussed?
What kind of business are you in?
How much time do you have?
Each One, Grow One: Social Media
You may already be on it
Each One, Grow One: Social Media
Where should I post?Without a plan, you’ll be asking yourself this every day.
Q3
Each One, Grow One: Social Media
Who’s your target audience?
Each One, Grow One: Social Media
Engaging content
Think about what you like to see on social media.
Relevant and interesting
Funny or triggers a strong emotion
Valuable and useful
Each One, Grow One: Social Media
What’s happening offline?
• At your business• In your community/industry • In the world
Each One, Grow One: Social Media
It’s not all about you
Your social media content should be a combination of:
Content you create
Content you curate
Responding to content directly related to you
Responding to content not
related to you
Each One, Grow One: Social Media
Example of curated content
Each One, Grow One: Social Media
Other examples of engaging content
• Product launches• Behind-the-scenes• Holidays, milestones• Archive content• How-to’s, product demos• Featuring your employees, suppliers, customers
Each One, Grow One: Social Media
Content calendar
Each One, Grow One: Social Media
Example: Pet Shop on Commercial Dr.
Let’s apply what we’ve discussed to explore what content would work for a pet shop on Commercial Drive.
Each One, Grow One: Social Media
Group excercise
Now, it’s your turn!
Organic grocery store Online jewelry designer
Each One, Grow One: Social Media
How much time should I spend?I already feel the need to clone myself to get everything done.
Q4
Each One, Grow One: Social Media
How much time?
You’ll need to spend some time every day.
Daily
Weekly
Monthly
Each One, Grow One: Social Media
How do I build a following?Alright! I have a plan, now what?
Q5
Each One, Grow One: Social Media
Building your following
Building your community requires patience and consistency
Integrate with existing collateral and activities
Start following others
Engage with people who are already established
Each One, Grow One: Social Media
Fact or myth?
Myth
Social media is free advertising
Each One, Grow One: Social Media
Fact or myth?
Myth
Social media replaces ________.
Each One, Grow One: Social Media
Fact or myth?
Myth
If you build it, they will come.
Each One, Grow One: Social Media
Do not…
Try to be everywhere
Automate your accounts
Give up!
Each One, Grow One: Social Media
ResourcesWhere to go to get more information.
Each One, Grow One: Social Media
Mostly free resources
• Vancouver Public Library – branches host free social media 101 workshops
• Small Business BC – seminars and webinars on using social media for your business
• Check your local community centre, board of trade, BIA or Chamber of Commerce
• Hootsuite.com – free webinars and whitepapers
• Net2Van.com– Meet up groups and workshops for not-for-profits using digital media
• Meetup.com– Look for upcoming local social media workshops
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