Each One, Grow One: Social Media

Each One, Grow OneOptimizing your social media presence to attract customers

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Each One, Grow One: Social Media

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Each One, Grow One: Ten things a lender looks for in a business plan

About your facilitatorFacilitator’s NamePosition/titleBranch location (if applicable)

email address

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Each One, Grow One: Social Media

3 This workshop seriesis supported by Western Economic Diversification Canada.

Each One, Grow One: Social MediaEach One, Grow One: Social Media

Housekeeping rules

About Vancity

About your facilitator

Each One, Grow OneOptimizing your social media presence

Introductions

Each One, Grow One: Social Media

About Vancity

It is the largestCredit

union in Canada

Started with 14

members and…

$22 dollars in assets in 1946.

It has more than 509,000

members, $18.6 billion in assets

and more than 2,600 employees

Each One, Grow One: Social Media

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Each One, Grow One: Ten things a lender looks for in a business plan

Vancity is a co-operative6

Seven co-operative principles:1. Voluntary and open membership2. Democratic member control3. Member economic participation4. Autonomy and independence5. Education, training and

information6. Co-operation among co-operatives7. Concern for community

Each One, Grow One: Social Media

Agenda

• Introduction• 5 questions to answer to start/optimize your social media

– What’s my strategy?– Where should I be?– What should I post?– How much time should I spend?– How to build a following?

• Fact or Myth?• Things not to do

Each One, Grow One: Social Media

What’s my strategy?Good! You’re not jumping into this with no plan.

Q1

Each One, Grow One: Social Media

What’s my strategy?

What’s your overall business strategy?

What are the opportunities for social media to help meet your business objectives?

Each One, Grow One: Social Media

Social media is a channel

It’s an extension of what you already do in:

Marketing

Communications/PR

Public engagement

Customer service

Each One, Grow One: Social Media

Deepen relationships with existing customers

Reach potential customers

Social media can help…

Each One, Grow One: Social Media

Where should I be?Facebook, Twitter, Instagram, Snapchat. Where do I even begin?

Q2

Each One, Grow One: Social Media

Where should I be?

Where are your current and potential customers?

Where is your product being discussed?

What kind of business are you in?

How much time do you have?

Each One, Grow One: Social Media

You may already be on it

Each One, Grow One: Social Media

Where should I post?Without a plan, you’ll be asking yourself this every day.

Q3

Each One, Grow One: Social Media

Who’s your target audience?

Each One, Grow One: Social Media

Engaging content

Think about what you like to see on social media.

Relevant and interesting

Funny or triggers a strong emotion

Valuable and useful

Each One, Grow One: Social Media

What’s happening offline?

• At your business• In your community/industry • In the world

Each One, Grow One: Social Media

It’s not all about you

Your social media content should be a combination of:

Content you create

Content you curate

Responding to content directly related to you

Responding to content not

related to you

Each One, Grow One: Social Media

Example of curated content

Each One, Grow One: Social Media

Other examples of engaging content

• Product launches• Behind-the-scenes• Holidays, milestones• Archive content• How-to’s, product demos• Featuring your employees, suppliers, customers

Each One, Grow One: Social Media

Content calendar

Each One, Grow One: Social Media

Example: Pet Shop on Commercial Dr.

Let’s apply what we’ve discussed to explore what content would work for a pet shop on Commercial Drive.

Each One, Grow One: Social Media

Group excercise

Now, it’s your turn!

Organic grocery store Online jewelry designer

Each One, Grow One: Social Media

How much time should I spend?I already feel the need to clone myself to get everything done.

Q4

Each One, Grow One: Social Media

How much time?

You’ll need to spend some time every day.

Daily

Weekly

Monthly

Each One, Grow One: Social Media

How do I build a following?Alright! I have a plan, now what?

Q5

Each One, Grow One: Social Media

Building your following

Building your community requires patience and consistency

Integrate with existing collateral and activities

Start following others

Engage with people who are already established

Each One, Grow One: Social Media

Fact or myth?

Myth

Social media is free advertising

Each One, Grow One: Social Media

Fact or myth?

Myth

Social media replaces ________.

Each One, Grow One: Social Media

Fact or myth?

Myth

If you build it, they will come.

Each One, Grow One: Social Media

Do not…

Try to be everywhere

Automate your accounts

Give up!

Each One, Grow One: Social Media

ResourcesWhere to go to get more information.

Each One, Grow One: Social Media

Mostly free resources

• Vancouver Public Library – branches host free social media 101 workshops

• Small Business BC – seminars and webinars on using social media for your business

• Check your local community centre, board of trade, BIA or Chamber of Commerce

• Hootsuite.com – free webinars and whitepapers

• Net2Van.com– Meet up groups and workshops for not-for-profits using digital media

• Meetup.com– Look for upcoming local social media workshops