Don't ignore Google+

Please don’t ignore GooglePlus! May 15, 2014

@DonnaPapacosta

NOT JUST ANOTHER SOCIAL NETWORK!

What is G+ exactly?

•  A social networking and identity service from Google

•  A “social layer” that enhances many of Google’s online properties

•  An authorship tool that associates Web content with its author

Social networking and identity service

Social layer within Google world

•  Google+ as a social destination

•  Personalized Search

•  Google Maps

•  Google Play

•  Google Local (reviews)

Authorship tool

G+ benefits

•  Integrated with Google Search, etc.

•  Google Hangouts useful for video conferences, meetings; Hangouts on Air – live broadcast

•  You can create and nourish Communities

•  Network and learn

•  Build yourself up as trusted authority

G+ Circles

Google+ Hangout on Air Do an interview live Automatically publish to YouTube

G+ Communities

How to get started

•  Create your account (need a Google account)

•  Write a strong About page with links to your products/services on website

G+ tips

•  Use Circles to group people you follow

•  Add appropriate #hashtags to post (helps your SEO)

•  Join Communities

•  Use plenty of photos! G+ is very photo friendly

Pros and cons: Google+ Pros

•  Clean interface

•  No ads

•  Integrated with Google search

•  Supports rich multimedia

•  Communities add value

Cons

•  People you know may not be there

•  Google has history of dropping platforms

Blog as hub

Blog  Twi)er  

Google+  

LinkedIn  

Facebook  

Pinterest  

Design your social media roadmap

•  Know your business objectives and social media goals

•  Choose social networks (where is audience?) and automation tools

•  Make sure your profiles rock

•  Always share great content

•  Engage with people; don’t just broadcast

Where to learn more •  Social Media Explorer

•  Social Media University Global

•  Social Media Examiner

•  Seth’s Blog

•  Six Pixels of Separation blog and podcast

•  For Immediate Release: The Hobson and Holtz Report podcast

Will you try this?

•  Set up a Google+ profile

•  Complete your “About” section

•  Share your own blog posts; link to others

•  Join a Community

•  Start a Hangout

Please keep in touch

Donna Papacosta donna@trafcom.com 905.844.7645

trafcom.com @donnapapacosta