Disney Social Media Analysis Q4 2015

Disneyon Social Media

Oct 01 2015 - Dec 31 2015

Cover Image Courtesy of Disney FB

Disney: Social Media Report

This report looks at how

Disneyperformed on social media between

October 1st – December 31st, 2015

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Analysis of

DisneyFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS COUNTRY DEMOGRAPHICS

50,657,409 Worldwide Mostly Older, Female and Attached.

Disney

Engagement Score

97

Total Posts

462

Total Likes

2,575,655

Total Comments

49,141

Total Shares

402,950

BRAND POSTS

Brand Overview

50,600K

50,620K

50,640K

50,660K

50,680K

50,700K

50,720K

50,740K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Fan Growth

Total Fans

50,657,409

Engagement

0

250

500

750

Disney had an average engagement score of 97 and a highest of 506.

Community Analysis

Disney fans are mostly Older, Female and Attached. Disney fans are largely from United States followed by Mexico.

Fan Demographics Distribution of Fans

27%

73%

male female

0% 10% 20% 30% 40%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40% 50%

Single

In a Relationship

Engaged

Married

UnKnown

0K 5,000K 10,000K 15,000K

United States

Mexico

India

United Kingdom

Brazil

Indonesia

France

Philippines

Italy

0

5

10

15

20

25

30

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Brand Posts

Top keywords used Frequency

Disney 69

Star Wars 66

Force Awakens 49

Today 43

album 34

Most Engaging Brand Posts

18-NOV-15, WED 12:08PM

Oh, boy! Happy birthday to the most

magical Mickey Mouse!

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

950 95,869 2,597 32,958 Positive

14-OCT-15, WED 10:30PM

*sneeze*

ENGMT

.

LIKES COMMENTSSHARESSENTIMENT

734 44,563 1,526 14,102 Positive

Brand Posts - Analysis

Brand Post Types Days of the week

0 50 100 150 200 250

0 20 40 60 80 100 120 140

Links

Photos

Videos

Plain Text

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 20 40 60 80 100

0 50 100 150 200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Campaign Intel

0 1 2 3 4 5 6 7

0 20 40 60 80 100 120 140 160 180

#TsumTsumTuesday

Backstage with Disney On Broadway:Celebrating 20 Years

#AskInsideOut

Number of Posts

Engagement Score

Engagement Score Number of Posts

This is the performance of a selection of Disney campaigns that have been tagged and tracked

by Unmetric and are not restricted to the time period analyzed

Analysis of

DisneyTwitter Account

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FOLLOWERS NEW FOLLOWERS FOLLOWER

GROWTH

COUNTRY

4,669,327 127,942 2.82% Worldwide

Disney Main@Disney

Engagement Score

420

Total Proactive Tweets

395

Retweets Total

31

Favorites Total

778,087

Total Mention

120,178

Total Retweets

377,965

BRAND TWEETS USER TWEETS

Brand Overview

4,450K

4,500K

4,550K

4,600K

4,650K

4,700K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Follower Growth

Total Followers

4,669,327

New Followers

127,942

Engagement

0

250

500

750

1,000

Disney Main had an average engagement score of 420 and a highest of 873.

0

5

10

15

20

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Proactive Tweets Retweets

Brand Tweets

Proactive Tweets Retweets

395 31

Posts with Hashtags engage the best. Those with Mentions are the most frequent

0 50 100 150 200 250 300 350 400 450

0 50 100 150 200 250 300 350 400 450

Links

Plain Text

Hashtags

Mentions

Number of Posts

Engagement Score

Engagement Score Number of Tweets

Brand Tweet Types

0 10 20 30 40 50 60

0 5000 10000 15000 20000 25000 30000 35000

#theforceawakens*

#disneyfalloween*

#savedallas4disney*

#starwars*

#moana*

#forcefordaniel*

#disney*

#thegooddinosaur*

#hocuspocus*

#win*

User Tweets about Hashtag

Brand Tweets about Hashtag

Brand tweets User Tweets

Volume of Tweets with Hashtags

0

1000

2000

3000

4000

5000

6000

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

theforceawakens disneyfalloween savedallas4disney starwars moana

Spread of Hashtags by day

0 100 200 300 400 500 600 700 800 900 1000

#savedallas4disney*

#moana*

#disneyfalloween*

#thegooddinosaur*

#theforceawakens*

#win*

#hocuspocus*

#disney*

#forcefordaniel*

#starwars*

Engagement Score

Hashtags - Engagement

0

5000

10000

15000

20000

25000

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Replies Mentions

Day of the week

0

1000

2000

3000

4000

5000

6000

7000

8000

12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM

Replies Mentions

Time of the Day

Total number of Retweets : 377,965

-2,000

0

2,000

4,000

6,000

8,000

10,000

12,000

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

Retweets of Brand Tweets Brand Tweets

Retweets

Total number of Mentions: 120,178

-500

0

500

1,000

1,500

2,000

2,500

3,000

3,500

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

Mentions Brand Tweets

Mentions

Influencers

Name Followers Tweets

CNN 23,899,262 1

Vogue Magazine 10,462,820 8

Jessie J 8,498,760 1

Richard Branson 7,386,325 1

People Magazine 7,108,526 4

TOP 5 INFLUENCERS

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